
This is your chance to break free from classic eco-friendly aesthetics. Elena Sancho, creative director of Tatabi Studio and designer specializing in sustainable branding and packaging, teaches you how to create attractive, innovative, and responsible product packaging.
In this course, learn how to create a sustainable packaging system with a groundbreaking aesthetic and design packaging and shipping boxes with a powerful and professional look that can also be recycled and reused. That way you can run a successful online store that’s also environmentally-friendly.
If you want to learn more about building your brand, check out Elena’s other courses like Visual Handmade Identity, Creation of an Original Logo from Scratch and Packaging Design: Experience of Unboxing Products Sent by Post.
16 lessons & 21 downloads

1 minute, 20 seconds

8 minutes, 52 seconds

11 minutes, 5 seconds

8 minutes, 51 seconds

7 minutes, 43 seconds

18 minutes, 44 seconds
Start by meeting Elena who tells you about her background as a designer and shows you the sustainable packaging projects that have inspired her work. She also talks about some of her influences and shares several projects from Tatabi Studio.
Next, analyze the eco-friendly trend and examine its underlying concepts to help you better understand the different possibilities for creating sustainable packaging geared towards selling products online. Learn how to define your brand’s personality and make a mood board that reflects your project’s overall strategy.
Once you've established your concept, start transforming your idea into physical packaging. Choose providers and materials with some help from Elena, who shows you a variety of sustainable options available on the market and shares some tips on how to create a cost plan and make smart purchases. Design your graphic system by experimenting with different colors, typographies, and compositions and prepare your first mock-up.
Once you have the first samples in your hands, it’s time to design your packaging system piece by piece. Carefully craft the primary container that holds the product, then boxes to protect it, and even design a shipping case for online purchases.
Lastly, learn how to prepare the final art designs and send them off for printing. When you get the final printed materials back, the only thing left to do is put them together. Now you can start selling your products online and protect the environment at the same time!
Create a complete sustainable packaging system for a brand designing the container for the product, a protective box, a gift pack, and a shipping case.

Anyone interested in sustainable packaging or setting up an online store and selling products in the most environmentally-friendly way possible.
You don't need any prior knowledge of packaging design, but you should know how to work with Adobe Illustrator.
The only materials you need for this course are a computer with Adobe Illustrator or a similar design program.

Es un curso espectacular, todo lo necesario para empezar en el packaging. 100% recomendado
Es un curso muy bueno aunque sería ideal una actualización
Para uno que no tiene idea de como hacer cosas de empaque primario y secundario, pero viene este curso con un lenguaje simple, con ejemplos, con fundamentos, a uno se le abre el horizonte y esta lleno de posibilidades y variantes, para lograr el resultado esperado. No dejar de reconocer que sólo haciendo las cosas empieza lo bueno, mi proyecto lo haré siguiendo estos pasos y recomendaciones de Elena. Lo que mas me gustó es la plantilla de briefing, lo considero una fase critica de un proyecto
Acabo de enviarla. No es lo que buscaba, però para productos de medida pequeña está bien
Excelente curso, desde inicio a fin estas aprendiendo sobre temas variados, 100% recomendable.

Introduction
Project Preparation
Materials and Models
Design
Final Arts
Final project
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Sustainable packaging means designing containers that minimize environmental impact by using recyclable, biodegradable, or reusable materials and optimizing resources during production and shipping.
This is an intermediate-level course, perfect for those with basic design or branding knowledge who want to specialize in sustainable packaging.
You’ll need a computer with Adobe Illustrator or similar design software, internet access, and basic materials to create packaging mockups.
You’ll learn how to analyze trends, choose eco-friendly materials, develop brand concepts, design green packaging, prepare print-ready files, and validate sustainable prototypes tailored for e-commerce.
The course teaches you to select recycled materials, apply circular economy principles, and develop refill solutions, adapting designs for cosmetics and online sales.
Yes, you’ll learn strategies to minimize plastic, optimize packaging weight, and reduce overpackaging in shipments, all with sustainability and efficiency in mind.
The course covers criteria for evaluating sustainable suppliers and materials, considering eco-certifications, costs, logistics, and quality based on product type.