Launching Your First Fashion Brand
A course by André Boffano , Creative Director and Fashion Brand Consultant
Learn how to create a business plan for your brand and bring personality to the fashion world
Learn how to create a business plan for your brand and bring personality to the fashion world
In fashion, creativity is vital every step of the way, from the initial business plan and contact with the client, to the catwalk. With the professional advice of André Boffano, get ready to turn creativity into success and build your own brand. Founder of MODEM André Boffano has worked for big names like Givenchy and been recognized in both Forbes Brasil and Vogue Brasil.
In this course, explore all the stages for starting your own fashion brand, including compiling a presentation with all the processes of a cohesive brand. André shows you how to position your brand and put together a creative and effective business plan without sacrificing your signature style.
What will you learn in this online course?
13 lessons & 14 downloads
- 99% positive reviews (77)
- 4,573 students
- 13 lessons (1h 29m)
- 14 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a comprehensive business plan for the launch of your fashion brand.
Projects by course students
Who is this online course for?
Professionals, fashion students, and anyone who wants to take the first steps towards their own business.
Requirements and materials
No previous knowledge is neccesary for this course, just a curious spirit and thirst for knowledge.
In terms of materials, you need a notebook and a pen or a computer.
Reviews
A course by André Boffano
André Boffano is the founder of MODEM and a creative consultant for fashion brands. He completed his studies at the École de la Chambre Syndicale in Paris. He began his career with the intention of working as a stylist but ended up working in various different areas of fashion, such as his last job as product developer for Givenchy in France.
In Brazil he was director of the brand BOBSTORE for four years, and in 2015, he started his own company, MODEM, which seeks to establish a strong connection between art, purpose, and unique and timeless design. In 2017, he made the Forbes Brasil Under 30 list.
Content
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U1
Introduction
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Presentation
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Influences
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U2
understanding your brand
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fashion market and consumption
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Your brand identity
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Definition of the potential consumer
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Initial investment
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U3
Developing your collection
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Concept and inspiration
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About the product
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Structuring the collection
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production and distribution
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U4
launching your brand
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Communicating with your customer
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Defining the commercial strategy
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Analyzing sales
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FP
Final project
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Launch of your first fashion brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
flik7.8.92
Bellissimo corso, molto utile per sviluppare la mia nuova collezione.
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fabio.minnaja
PlusGli argomenti sono molto utili e pieni di ottime informazioni per chi vuole iniziare la carriera di fashion designer.
Andrè dimostra una vera passione nel suo lavoro oltre ad una ammirevole competenza sugli argomenti che tratta, la voglia di trasmettere agli altri l'esperienza che ha maturato durante la sua carriera e anche il racconto della propria vita da fashion designer in aziende di grande successo rende l'intero corso molto piacevole.
Molto bello.
Bravo
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silvia_rodriguez
Un curso muy completo, me llevo bastantes conocimientos nuevos y de valor.
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yralafabiana
Explica de una manera simple lo que es genial para personas como yo que no tenemos conocimiento previo en temas de moda
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jennialexa92
Excelente curso, muy completo, realmente quedé contenta porque me enseñó muchas cosas de fondo en cuanto a la gestión y mercado de moda que no conocía. Muchas gracias
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