Email Marketing to Boost Your Business
A course by Ignacio Arriaga , Email Marketing Specialist
Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty
Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty
Email marketing is one of the online channels with the highest return on investment. Ignacio Arriaga, industry expert and founder of Acumbamail, teaches you how to boost your business using email marketing campaigns.
In this course, learn how to use email marketing as a tool to build customer loyalty and create a community around your business. Develop a strategy from scratch, design a campaign, create a schedule, and start boosting your business.
What will you learn in this online course?
14 lessons & 19 downloads
- 89% positive reviews (57)
- 1,886 students
- 14 lessons (2h 15m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create an email marketing strategy for your business, complete with a targeted campaign and organized email calendar.
Projects by course students
Who is this online course for?
Anyone interested in building customer loyalty and creating a community using email marketing.
Requirements and materials
No prior knowledge is needed for this course; Ignacio teaches you how to create a strategy step by step.
The only materials you need is a computer with internet connection.
Reviews
A course by Ignacio Arriaga
Ignacio Arriaga started his career as an IT engineer working for Ericsson before he decided to focus on email marketing.
He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.
Content
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U1
Introduction
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Presentation
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Influences
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U2
The Pillars of Email Marketing
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What Is Email Marketing?
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Email Marketing as a Loyalty Tool
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The Importance of Having Your Own Audience
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How to Create Your Own Subscriber List
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U3
Develop Your Strategy
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How to Create an Email Marketing Strategy from Scratch
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Searching for Content: Giving First Strategy
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How to Create an Email Template Efficiently
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Establishing a Publication Schedule
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How to Prevent My Campaigns from Going to Spam?
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U4
The Impact of Your Campaign
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Email Marketing KPI: Measuring the Performance of Our Strategy
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Email Marketing Compared to Other Marketing Strategies
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Legal Aspects of Email Marketing
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FP
Final project
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Email Marketing to Boost Your Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
alxjspalma
Excelente!
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davidins
El curso está centrado en todo lo que debes conocer antes de introducirte en el mundo del E-Mail Marketing.
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felipeserratolinares
Recomendado para alguien que no conoce absolutamenten nada de Email Marketing, si tienes bases, no es nada nuevo. Sin emabrgo, lo recomiendo.
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ce.dric
Tal vez sea muy bueno pero simplemente no es para mi.
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eq32466
El curso es muy bueno, me ha dado las bases y complementación para iniciar, todo lo referente, a E-mail maketing, ya que siempre lo había visto muy rápido , dejandolo un poco de lado. Y hasta ahora, no había realizado campañas de E-mail marketing. Es hora de lanzarse , con todo lo aprendido.
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