Email Marketing to Boost Your Business

A course by Ignacio Arriaga , Email Marketing Specialist

Email Marketing Specialist. Ciudad Real, Spain.
Joined November 2020

Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty

89% positive reviews (57)
1,886 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Empower your company by creating an email marketing strategy that creates a community and builds customer loyalty

Email marketing is one of the online channels with the highest return on investment. Ignacio Arriaga, industry expert and founder of Acumbamail, teaches you how to boost your business using email marketing campaigns.

In this course, learn how to use email marketing as a tool to build customer loyalty and create a community around your business. Develop a strategy from scratch, design a campaign, create a schedule, and start boosting your business.

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What will you learn in this online course?

14 lessons & 19 downloads

  • 89% positive reviews (57)
  • 1,886 students
  • 14 lessons (2h 15m)
  • 19 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create an email marketing strategy for your business, complete with a targeted campaign and organized email calendar.

Projects by course students

Who is this online course for?

Anyone interested in building customer loyalty and creating a community using email marketing.

Requirements and materials

No prior knowledge is needed for this course; Ignacio teaches you how to create a strategy step by step.

The only materials you need is a computer with internet connection.


Reviews

1,886 Students
57 Reviews
89% Positive ratings
  • More reviews

Ignacio Arriaga

A course by Ignacio Arriaga

Teacher Plus
Email Marketing Specialist

Ignacio Arriaga started his career as an IT engineer working for Ericsson before he decided to focus on email marketing.

He is the co-founder of Acumbamail, a mass email marketing platform and segment leader in Spain that also operates in several Latin American countries. More than 3,500 companies trust Acumbamail for their email marketing campaigns, which translates into over three billion emails sent per month.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    The Pillars of Email Marketing

    • What Is Email Marketing?
    • Email Marketing as a Loyalty Tool
    • The Importance of Having Your Own Audience
    • How to Create Your Own Subscriber List
  • U3

    Develop Your Strategy

    • How to Create an Email Marketing Strategy from Scratch
    • Searching for Content: Giving First Strategy
    • How to Create an Email Template Efficiently
    • Establishing a Publication Schedule
    • How to Prevent My Campaigns from Going to Spam?
  • U4

    The Impact of Your Campaign

    • Email Marketing KPI: Measuring the Performance of Our Strategy
    • Email Marketing Compared to Other Marketing Strategies
    • Legal Aspects of Email Marketing
  • FP

    Final project

    • Email Marketing to Boost Your Business

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Email Marketing to Boost Your Business. Marketing, and Business course by Ignacio Arriaga

Email Marketing to Boost Your Business

A course by Ignacio Arriaga
Email Marketing Specialist. Ciudad Real, Spain.
Joined November 2020
  • 89% positive reviews (57)
  • 1,886 students