
In 3D animation, the lookdev, also known as visual development, is when the magic happens. It's the moment the project finally comes together in all its glory of light, shadow, and unique textures. 3D artist and art director Paulo Filipe Souza, who has worked with renowned organizations and agencies such as Africa DDB, Wunderman Thompson, and W/McCann, understands that throughout this process, every detail counts.
In this course, learn to create a 3D animation and tell stories with a professional lookdev in Blender. With Paulo as your guide, explore the main tools this software has to offer and produce one-of-a-kind 3D visuals.
14 lessons & 11 downloads

9 minutes, 39 seconds

12 minutes, 15 seconds

9 minutes, 27 seconds

6 minutes, 59 seconds

18 minutes, 21 seconds

13 minutes, 43 seconds
Start by getting to know your teacher, Paulo Filipe Souza. He talks about his career so far with a selection of his most-outstanding projects and shares his main artistic influences.
Then get stuck in by discovering the first stages of a 3D animation in Blender. See how to create and model 3D objects from scratch and learn the importance of adequate lighting and how to achieve it. Paulo explains how to add volume and texture such as shading to your creations and how to animate a 3D object using Rigging.
Now get started on your own 3D animation! With the help of your teacher, model a series of objects for your composition. Then, plan the camera angles and movements, lighting, and composition of each shot to guarantee that your story achieves its full visual and narrative potential. Paulo also teaches you techniques specific to animating your character and shows you how to apply Shaders to each object, as well as tricks for really making your project stand out from the crowd.
Wrap things up by learning all about postproduction and the final touches using After Effects and Blender compositing. If you want to create a static image, Paulo also walks you through how to edit stills in Photoshop. With all the tools to turn a simple idea into a one-of-a-kind 3D piece, it's time to introduce the world to your animations!
Create a complete 3D character animation from object modeling in Blender to postproduction in Adobe After Effects and Photoshop.

Designers, animators, and anyone interested in creating a professional lookdev, improving the visual and narrative quality of their 3D projects, or deepening their knowledge of digital animation.
Basic knowledge of Blender is essential for this course.
In terms of materials, you need a computer with access to Blender, a mouse, and if you like, a graphics tablet. For the postproduction stage, Adobe After Effects and Photoshop would be useful, although not essential.

spiegato male e poco chiaro
Interesante
A didática do professor é muita boa, resumida e direta, de criação de objetos do zero, iluminação, aos toques finais, um curso rápido porem bastante útil, o básico para diversos projetos de animação.
un cours très instructif. Bravo
Questo cosro è ben fatto! Spiega perfettamente come usare Blender. Consiglio a tutti.

Introduction
knowing the process
Project production
Post-production and retouching
Final project
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The course is intermediate level, designed for those with basic 3D knowledge or experience with software like Blender or Cinema 4D. Absolute beginners might find it challenging.
You’ll need Blender, Mari, Cinema 4D, and After Effects installed to follow the hands-on lessons and complete the exercises.
You’ll learn modeling, texturing, lighting, rigging, basic animation, realistic rendering, post-production, and how to integrate 3D with art direction in advertising projects.
Drawing skills aren’t required, but having some understanding of art and visual composition will make learning easier and improve your 3D and art direction results.
By the end of the course, you’ll have complete projects in modeling, rendering, and 3D animation applied to advertising, ready to build a strong visual portfolio.
Yes, the course covers realistic rendering techniques, lighting, materials, and composition to create striking 3D images for ad campaigns.
Yes, it teaches how to combine art direction concepts with 3D workflows to produce visually coherent, creative projects that meet advertising industry demands.