Storytelling Techniques for Conveying a Message
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
Joined October 2020
At the heart of everything is storytelling. That’s the belief held by Gabriel García de Oro, a professional storyteller who works as the executive creative director and strategy advisor at Ogilvy Barcelona; he is also the author of more than 40 published books, a media columnist, and a certified coach by the International Coaching Federation.
Join Gabriel and discover how good storytelling is the most powerful tool to convey a message and ensure that it ends up on everyone’s lips. In this course, learn how to master the two key concepts of storytelling, emotional connection and engagement, to effectively communicate your brand, business, or work. Are you ready to discover your inner storyteller?
What will you learn in this online course?
17 lessons & 11 downloads
- 98% positive reviews (714)
- 19,306 students
- 17 lessons (2h 36m)
- 11 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Use storytelling to construct a narrative for your brand that connects with your audience.
Projects by course students
Who is this online course for?
Anyone interested in learning about how to build brands using the power of storytelling.
Requirements and materials
You don’t need any previous knowledge to take this course, just the desire to tell a story.
Reviews
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
Content
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U1
Introduction
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Presentation
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Influences
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What Will We Do in This Course?
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U2
Storytelling: Stories That Tell
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Big Data vs Big Stories
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From Aristotle to Amazon
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We Are All Storytellers
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U3
Designing an Engaging Story
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The Dual Purpose
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Thrill me
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Who Is the Hero or Heroine of Your Story?
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The Plot: The Path of Your Story
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Start with a Hook
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How to Finish Your Story
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U4
Telling an Engaging Story
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Know Your Audience
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How to Persuade Your Audience
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Words Matter
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Find Your Tone
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Where Will Your Story Live?
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FP
Final project
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Storytelling Techniques for Conveying a Message
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
km_caceres_j
PlusExcelente curso, me ha ayudado mucho en la creación de contenido digital.
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pacolagoon
Me hizo retomar conceptos que aplicamos sin ser conscientes de ellos en Diseño y me gustó mucho, los aplicaré de una mejor manera para darle sentido y justificación a mi trabajo.
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fabiana
Plusme encanto! me invito a desafiarme! Gracias
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wasonesco
Plussiempre eh tenido la certeza de querer comunicar a través de mis palabras y de mis imágenes y hoy será el día en que tomare las riendas de mi vida para hacer mas feliz y expresar lo que tanto eh ocultado
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lacaud_t
Excelente curso. Deja todo muy claro. Y el entusiasmo del profe es un plus 👍
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