Storytelling Techniques for Conveying a Message
A course by Gabriel García de OroExecutive Creative Director and Strategy Advisor at Ogilvy
A course by Gabriel García de Oro, Executive Creative Director and Strategy Advisor at Ogilvy
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
At the heart of everything is storytelling. That’s the belief held by Gabriel García de Oro, a professional storyteller who works as the executive creative director and strategy advisor at Ogilvy Barcelona; he is also the author of more than 40 published books, a media columnist, and a certified coach by the International Coaching Federation.
Join Gabriel and discover how good storytelling is the most powerful tool to convey a message and ensure that it ends up on everyone’s lips. In this course, learn how to master the two key concepts of storytelling, emotional connection and engagement, to effectively communicate your brand, business, or work. Are you ready to discover your inner storyteller?
What will you learn in this online course?
17 lessons & 11 downloads
What Will We Do in This Course?
3 minutes, 12 seconds
Big Data vs Big Stories
5 minutes, 41 seconds
From Aristotle to Amazon
7 minutes, 20 seconds
We Are All Storytellers
9 minutes, 10 seconds
The Dual Purpose
9 minutes, 44 seconds
Thrill me
11 minutes, 53 seconds
What's included in this course?
Begin the course by meeting Gabriel who tells you about his life experiences and his professional journey through the world of storytelling. He also talks about some of the biggest influences on his work and covers the course content.
Jump into the theory by broadening your understanding of stories and their power to engage and inspire people. Gabriel shows you several examples to demonstrate how the structure of engaging stories has remained the same for thousands of years and helps you recognize your inner storyteller.
In the next unit, learn more about the fundamental pieces of an engaging story including emotion, purpose, the importance of starting with a hook, and tips on how to maintain interest and create an ending.
To finish, focus on the external aspects of storytelling. First, identify your audience so you know how to persuade them. Then, choose the rights words and define your tone. Finally, create your story in different formats.
What is this course's project?
Use storytelling to construct a narrative for your brand that connects with your audience.
Projects by course students
Who is this online course for?
Anyone interested in learning about how to build brands using the power of storytelling.
Requirements and materials
You don’t need any previous knowledge to take this course, just the desire to tell a story.
Reviews
- 6 days ago
La forma de impartir el curso ya es una buena muestra de lo que se explica en los contenidos. Me ha enganchado mucho y también me llevo varios aprendizajes.
- garizabalooPLUS9 days ago
Me encanto demasiado, da todas las piezas que hay que juntar para crea el storytelling de una marca, la verda muchas, muchas, muchas gracis por toda esta información. Me paració super valiosa e inspiradora
- 22 days ago
Realmente un curso que lo encontré cunando más lo necesitaba. Aprendí bastante y enseña lo más importante.
- 23 days ago
No es lo que esperaba , necesito que me devuelvan el dinero
- 27 days ago
excellent course. what I always needed.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
Content
- U1
Introduction
- Presentation
- Influences
- What Will We Do in This Course?
- U2
Storytelling: Stories That Tell
- Big Data vs Big Stories
- From Aristotle to Amazon
- We Are All Storytellers
- U3
Designing an Engaging Story
- The Dual Purpose
- Thrill me
- Who Is the Hero or Heroine of Your Story?
- The Plot: The Path of Your Story
- Start with a Hook
- How to Finish Your Story
- U4
Telling an Engaging Story
- Know Your Audience
- How to Persuade Your Audience
- Words Matter
- Find Your Tone
- Where Will Your Story Live?
- FP
Final project
- Storytelling Techniques for Conveying a Message
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Storytelling is the art of sharing stories to convey messages in an emotional and memorable way. It helps brands connect deeply with their audience, boosting engagement and standing out in the market.
This is an intermediate-level course, perfect for those with basic communication or marketing knowledge who want to dive deeper into narrative techniques applied to brands, advertising, and personal projects.
All you need is an interest in storytelling, creativity, and a willingness to learn. No advanced knowledge is required, though basic communication or marketing concepts are helpful.
You’ll learn how to craft persuasive stories, identify your audience, use emotions effectively, apply both classic and modern structures, and tailor your stories to different media and brand goals.
The course covers the basics like beginning, middle, and end; developing protagonists; communication tone; using emotions; and persuasion techniques tailored for brands and various audiences.
You’ll discover how to tell consistent stories across multiple platforms and formats, expanding your message’s reach and strengthening your brand’s identity across channels.
The course offers strategies for emotional storytelling, building fictional worlds, using micro-stories, applying basic emotions, and frameworks like the Golden Circle.