Storytelling Techniques for Conveying a Message
A course by Gabriel García de Oro , Executive Creative Director and Strategy Advisor at Ogilvy Barcelona
Joined October 2020
Discover the most powerful tool for effectively communicating your brand, business, or work through emotions
Joined October 2020
At the heart of everything is storytelling. That’s the belief held by Gabriel García de Oro, a professional storyteller who works as the executive creative director and strategy advisor at Ogilvy Barcelona; he is also the author of more than 40 published books, a media columnist, and a certified coach by the International Coaching Federation.
Join Gabriel and discover how good storytelling is the most powerful tool to convey a message and ensure that it ends up on everyone’s lips. In this course, learn how to master the two key concepts of storytelling, emotional connection and engagement, to effectively communicate your brand, business, or work. Are you ready to discover your inner storyteller?
What will you learn in this online course?
17 lessons & 11 downloads
- 98% positive reviews (822)
- 25,082 students
- 17 lessons (2h 36m)
- 11 downloads
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Use storytelling to construct a narrative for your brand that connects with your audience.
Projects by course students
Who is this online course for?
Anyone interested in learning about how to build brands using the power of storytelling.
Requirements and materials
You don’t need any previous knowledge to take this course, just the desire to tell a story.
Reviews
Gabriel García de Oro
A course by Gabriel García de Oro
Gabriel García de Oro is passionate about storytelling and does it professionally in different sectors. First, as the executive creative director and strategy advisor at Ogilvy Barcelona, second, as an author of children’s, young adult, and non-fiction literature (with more than 40 published books), and third, as a columnist for publications like El País Semanal, Mente Sana, Cuerpo Mente, and Expansión.
He is also a certified coach by the International Coaching Federation and has a deep understanding of how the stories we tell ourselves, whether as enablers or limiters, influence us.
Content
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U1
Introduction
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Presentation
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Influences
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What Will We Do in This Course?
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U2
Storytelling: Stories That Tell
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Big Data vs Big Stories
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From Aristotle to Amazon
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We Are All Storytellers
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U3
Designing an Engaging Story
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The Dual Purpose
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Thrill me
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Who Is the Hero or Heroine of Your Story?
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The Plot: The Path of Your Story
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Start with a Hook
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How to Finish Your Story
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U4
Telling an Engaging Story
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Know Your Audience
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How to Persuade Your Audience
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Words Matter
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Find Your Tone
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Where Will Your Story Live?
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FP
Final project
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Storytelling Techniques for Conveying a Message
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Muchas gracias Gabriel!! excelente curso
Excelente! Aprendi muchisimo! Muchas gracias Gabriel!
Excelente curso lo recomiendo ampliamente. He aprendido muchísimo
Aprendi mucho de storytelling. Tiena una manera muy sencilla de introducirte y empezar a desarrollar esta habilidad
ufff Excelente, no puedo creer lo mucho que aprendí