Blogging 101: Tone, Branding, and Strategy
A course by Emma Jane Palin , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion
Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion
Joined November 2020
When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.
Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.
What will you learn in this online course?
19 lessons & 24 downloads
- 95% positive reviews (235)
- 7,619 students
- 19 lessons (3h 29m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
WordPressWhat is this course's project?
Create a compelling blog by defining your tone, branding, and strategy before publishing your first post
Projects by course students
Who is this online course for?
This course is suitable for freelancers, business owners, and creators who want to create an efficient blog, or for those who want to increase traffic to their websites.
Requirements and materials
For this course, you will need a computer with access to the internet, a pen, paper, and a camera or phone.
No previous experience is necessary.
Reviews
A course by Emma Jane Palin
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
Content
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U1
Introduction
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About Me
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Influences
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What We Will Do in This Course?
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U2
The Basics of Blogging
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What Is a Blog and Why Is It Important?
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How to Find Your Niche in the Blogging World
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A More Detailed Look at Domain Authority, SEO and Keywords
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How to Choose the Right Platform
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Creating a Visual Identity and Planning Your Blog Layout
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U3
Creating a Blog That Stands Out
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An Introduction to Showit and Wordpress
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Building the Blog Tutorial
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Finding Your Writing Style and Copywriting Tips 1
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Finding Your Writing Style and Copywriting Tips 2
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The Importance of Good Photography
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Creating an Editorial Calendar
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U4
Promoting Your Blog
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Using Social Media to Promote Your Blog
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Creating a Newsletter
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How to Manage Your Own PR
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Building a Community around Your Blog
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How to Monitor Performance and Build on Your Brand
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FP
Final project
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Blogging 101: Tone, Branding, and Strategy
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
WordPress
lea4579
I enjoyed this course. Very versatile and adaptive. Some aspects were more tailored for those wanting to monetize their blog or use specific software but that's expected.
egala
Corso interessante ma ritengo sia più finalizzato a dare un "boost" a un blog che già esiste piuttosto che iniziare con l'idea da zero, in quanto alcuni argomenti sono poco approfonditi. Ad esempio, Emma si sofferma su argomenti come le analytics e l'analisi di altri blog, però sul come trovare la propria nicchia sarebbe state interessante avesse approfondito di più. Quindi consiglierei meno argomenti, ma trattati meglio.
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andremorales_06
No lo recomiendo para personas que buscan crear un blog de cero, tira demasiada información y no profundiza en algo paso por paso para crearlo. Lo recomiendo para personas que ya tienen su blog o buscan mejorarlo, brinda muchas herramientas buenas. A mí no me funcionó.
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chia.lista
This course is the perfect course if you want to start writing a blog. Emma is very passionate and inspiring. Really recommend it
ameliegoulet17
Un cours très intéressant pour apprendre les bases du blogging. En tant qu'ancienne gestionnaire de communauté et créatrice de contenu, j'avais déjà acquis la plupart des connaissances, mais cette formation m'a aidée à structurer mes idées et à établir des bases solides pour la création de mon propre blog.
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