Music Video Direction: From Concept to Presentation
A course by Fred Ouro Preto , Director

Learn how to direct a music video step by step and translate your ideas into a visual format
Behind every music hit is a video that seeks to convey the song through images while strengthening the artist's visual identity. Working with this audiovisual language can be an exciting challenge, as demonstrated by director Fred Ouro Preto, who has worked on pieces for artists such as Emicida and Xênia França, been recognized with an MTV Video Music Brazil award, as well as nominated for Best Music Video at the Berlin Music Video Awards.
In this course, learn the process for making a music video from preproduction all the way to finishing up in postproduction. Fred teaches you to define concepts, find references, put together a script, and choose your film crew. Wrap things up by discovering how to create an effective publishing strategy.
What will you learn in this online course?
14 lessons & 13 downloads
- 100% positive reviews (42)
- 1,732 students
- 14 lessons (1h 12m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, Indonesian, Romanian, Turkish
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a dossier containing all the necessary steps for putting together a music video.

Projects by course students
Who is this online course for?
Students and professionals in the audiovisual and music fields who want to make their own music video.
Requirements and materials
No technical knowledge is necesary for this course, but basic experience using cameras and editing software would be an advantage.

Reviews

Fred Ouro Preto
A course by Fred Ouro Preto
Fred Ouro Preto is a director whose work spans the fields of sports, lifestyle, and music. He has signed music videos for artists like Karol Conka, Emicida, Rincone, Xênia França, and more. His work has been internationally recognized with a nomination for Best Music Video at the 2019 Berlin Music Video Awards and an MTV Video Music Brazil award in 2011.
He has filmed across various countries including the UK, Mexico, Romania, Egypt, and South Africa. In December 2020, he released his debut feature film Emicida: AmarElo - It's All For Yesterday, a Netflix Originals documentary starring his long-time colleague Emicida.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
-
U2
Conceptualizing the video
-
first ideas
-
In search of a conceptual proposal
-
Searching for references
-
Assembling your presentation
-
Team and equipment
-
-
U3
Producing the video clip
-
the lease
-
art and costumes
-
photography direction
-
Direction of action
-
filming plan
-
-
U4
Post production
-
the select and the balance
-
I have a project: what to do with it?
-
-
FP
Final project
-
Video clip creation: from concept to presentation
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
The course is intermediate level, ideal for those with some audiovisual experience who want to deepen their skills in directing, producing, and post-producing music videos.
Basic knowledge of audiovisual production, video editing, and an interest in film or music videos is recommended. Experience in directing isn’t required, but some background helps you get more out of it.
You’ll learn how to plan, direct, and complete music videos—from choosing the concept to post-production—including directing actors, organizing references, assembling your team, and promotion strategies.
Yes, the course covers post-production stages, including editing, assembling, color correction, and grading techniques essential for the final look of the music video.
Professional equipment isn’t mandatory. The course teaches how to adapt productions to various budgets, using everything from smartphones to professional cameras, plus tips on partnerships and renting gear.
You’ll learn how to gather references, build mood boards, and develop visual concepts that match the artist’s identity, helping you create your own distinctive visual style.
The course teaches communication techniques with artists, talent direction, creating authentic characters, and planning scenes for powerful performances in music videos.

top
I was expecting a little more than, but it's fine as something for begginer.
ótimo curtso, super recomend! Peguei muitos noção de direção, brabo de mais!!!
Foi otma o curso e recomendo
Me ha gustado su manera de explicar cada una de las ideas, desde como elegir el tipo de video a como realizarlo y de dónde tomar referencias para las tomas q uno desea hacer. Muy recomendable.