Creativity: Generating Ideas through Technology and Storytelling
A course by Daniel Granatta, Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Learn to weave a web of innovative ideas, creating original stories with the help of technology
Joined May 2002
Some people believe that creativity is all about waiting around for that "big idea" to arrive. Inspiration, however, must be sought out. It's a habit that is trained just like any other aspect of life: with time, effort, and discipline.
If in the course [url=https://www.domestika.org/en/courses/160-advertising-creativity-for-all-audiences]Advertising Creativity for all Audiences], Dani Granatta–creative director and innovation consultant with extensive experience in the advertising sector–taught you how to conceptualize, produce, and sell your ideas. In this online course, discover an effective method to enhance your creativity by creating original stories with the help of technology. Stories that you can turn into innovative ideas applicable to advertising, social campaigns, entrepreneurship projects, and even to your daily life.
What will you learn in this online course?
25 lessons & 6 downloads
- 93% positive reviews (239)
- 5,947 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · Italian · French · Turkish · German · Polish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop an innovative idea that proposes a solution to a real-life problem where you live that you have detected.
Projects by course students
Who is this online course for?
Students and professionals in advertising, communication, marketing, or design; creatives who want to better understand the digital world and technology; people from the world of programming and engineering, and anyone who wants to learn how to develop innovative ideas.
Requirements and materials
No previous knowledge is necessary. It is recommended you have a flair for visuals, basic knowledge of advertising writing and the use of social media platforms. Taking the Advertising Creativity for all Audiences]Advertising Creativity for all Audiences course will give you a much more solid knowledge base to face the final project.
Regarding the materials, you only need a pencil and paper. It is also advisable to have a laptop to hand.
Reviews
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
Content
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U1
Introduction
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Presentation
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What do I do here?
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U2
The invisible technology
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The new behaviors of users and their consequences
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The role of technology
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The exponential growth of technology
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U3
The world of advertising and communication
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Technology, the digital world, marketing and advertising
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Creatives who did not know about technology
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The engineers who did not know about storytelling
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Innovation and the world of communication and advertising
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U4
The stories
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The importance of stories
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Storytelling tools
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Storycubes
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Mindmaps
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Seenapse
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The narrator
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U5
What technology to use?
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The hype cycle
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Technology over the years and how to use it
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U6
Defining problems
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Reverse brainstorming
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Problems of brands and problems that surround us
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Problem selection
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U7
How to generate ideas from the stories you wrote
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Ideas, stories, concepts, formats and executions
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Some good stories with technology and storytelling
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Transform your story into an idea
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U8
The project
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Creation and presentation of an idea to improve your city
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Example of creating an idea for the city in which I live
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FP
Final project
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Innovative ideas with technology and storytelling
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to blend technology and creativity in digital advertising, use innovative tools, apply storytelling techniques, and analyze how digital transformation impacts brand communication.
This is an intermediate-level course, perfect for those who already have a basic understanding of advertising, communication, or technology and want to deepen their creative integration of these fields.
It’s recommended to have basic knowledge of communication, advertising, or technology, general digital skills, and access to a computer with internet connection.
You’ll master storytelling techniques tailored to brand communication, learn to shift narrative perspectives, and use digital tools to craft compelling stories in advertising contexts.
You’ll work with digital platforms, creative software, mind-mapping tools, creativity timers, and explore devices like Spectacles, drones, and solar panels in advertising scenarios.
Yes, the course includes exercises like idea generation, quick writing, reverse brainstorming, and mind mapping to develop and organize creative concepts.
Yes, you’ll explore ideas like invisible technology, exponential versus linear growth, and how Moore’s Law influences technological and creative evolution.
Se nota la experiencia de Daniel haciendo lo que predica.
una apertura mental necesaria para la creatividad
O curso altamente aplicado ao pensamento estratégico e prático. Excelente para iniciar e aprimorar os conhecimentos profissionais da área.
Una vez vi una publicidad muy divertida de una bebida donde las botellas hablaban y bailaban. Me gustó porque parecía mágica y me hizo reír mucho. Creo que fue innovadora porque usaron robots y luces para que todo se moviera solo. Tal vez ahora ya no es tan nueva, pero igual me parece genial. Creo que la hicieron para que todos hablaran de eso y quisieran probar la bebida.
Excelente profundizaje en el tema