Content Strategy for Instagram
A course by Julieta Tello , Business Coach
Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience
Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience
Instagram allows us to communicate and show the world who we are. Throughout her career as an entrepreneur and coach, Julieta Tello's lifestyle has been all about reinventing herself, and Instagram has allowed her to get her ever-growing projects The Curious Beetle and Design Junkie out there and recognized.
In her third course, Julieta teaches you to develop a strong content strategy for your Instagram account and really connect with your audience. Discover how to plan, produce, edit, and program a range of different publications. Keep boosting your brand positioning with her previous courses: Brand Strategy on Instagram and Creation of an Attractive and Responsible Brand.
What will you learn in this online course?
21 lessons & 29 downloads
- 98% positive reviews (560)
- 29,432 students
- 21 lessons (4h 41m)
- 29 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a calendar containing 15 days' worth of content.
Projects by course students
Who is this online course for?
Content creators, freelancers, entrepreneurs, community managers, and creatives wanting to learn how to successfully position themselves on Instagram.
Requirements and materials
All you need is a phone and bags of enthusiasm for marketing and Instagram.
Basic notions of marketing concepts would also be ideal.
Reviews
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Value proposal
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Trends and predictions on Instagram
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Your community: your potential customer 1
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Your community: your potential customer 2
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Your competition: analysis and differentiation
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Your value proposition: what makes my brand unique?
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U3
Content planning
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Setting goals on Instagram
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Defining the content pillars
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Generating Ideas for Posts 1
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Generation of ideas for publications 2
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U4
Creation of the visual guidelines of your brand
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Definition of visual identity
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Creation of visual identity
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U5
Production of content ideas
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Planning and taking of multimedia material
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Captions
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Production in each format 1
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Production in each format 2
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Production in each format 3
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Content scheduling
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U6
Evaluation and optimization
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Metrics to analyze on Instagram
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How to analyze Instagram statistics
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FP
Final project
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Content strategy for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
nerepuli
PlusME GUSTA MUCHO EL CONTENIDO QUE TIENE !!!
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ayelen_santoro
Excelente! Contenido de valor, claro, y con buen material para trabajar en nuestro proyecto. Super recomendable
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van.06e119
Buen curso para los que recien iniciamos en estrategias
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liz_eb_
El curso es muy bueno para iniciar en el mundo de contenidos para instagram. Te deja buenas ideas, herramientas y plantillas que sin duda aportan para mejorar y crecer las estrategias de contenido de tu marca o proyecto.
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enrqalejandro
Excelente curso, muy fácil de seguir
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