Content Strategy for Instagram
A course by Julieta Tello, Business Coach
Learn how to take your Instagram account to the next level with a strong content strategy that connects with your audience
Instagram allows us to communicate and show the world who we are. Throughout her career as an entrepreneur and coach, Julieta Tello's lifestyle has been all about reinventing herself, and Instagram has allowed her to get her ever-growing projects The Curious Beetle and Design Junkie out there and recognized.
In her third course, Julieta teaches you to develop a strong content strategy for your Instagram account and really connect with your audience. Discover how to plan, produce, edit, and program a range of different publications. Keep boosting your brand positioning with her previous courses: Brand Strategy on Instagram and Creation of an Attractive and Responsible Brand.
What will you learn in this online course?
21 lessons & 29 downloads
What's included in this course?
To start off, Julieta Tello welcomes you to her third course by talking about her various sheddings of skin and how she came to launch the ever-evolving The Curious Beetle and Design Junkie. She also tells you about the influences that have left the biggest mark over the last few years.
Julieta shares her predictions and recommendations based on Instagram's current trends. She then teaches you to define and get to know your potential clients as well as study the successful strategies of your competitors to create your own value proposal.
Learn how to make your publications consistent and directly related to your brand objectives as well as relevant, empathetic, authentic, and engaging. Discover how to generate content ideas, which tools to use and how to convey them on a calendar.
Next, Julieta shows you the foundations for captivating your followers with a differentiating, coherent, and irresistible brand aesthetic. She guides you through the creation of a mood board and how to build a visual identity combining color palettes and typography.
Now it's time to create your content! Write powerful captions and evaluate which aspects to consider in each Instagram format, from Carousels to Reels. Finally, your teacher helps you program, monetize, and measure your content effectively.
- 99% positive reviews (604)
- 32,619 students
- 21 lessons (4h 41m)
- 29 additional resources (17 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a calendar containing 15 days' worth of content.
Projects by course students
Who is this online course for?
Content creators, freelancers, entrepreneurs, community managers, and creatives wanting to learn how to successfully position themselves on Instagram.
Requirements and materials
All you need is a phone and bags of enthusiasm for marketing and Instagram.
Basic notions of marketing concepts would also be ideal.
Reviews
Julieta Tello
A course by Julieta Tello
Julieta Tello is an Argentine marketing strategist who has lived in London since 2012.
She helps entrepreneurs create successful brands through her consultancy firm The Curious Beetle. She has over 20 years of experience in marketing for global corporations and manages more than 20 brands.
Four years ago, she launched her own socially responsible brand, Design Junkie, which led her to become an Instagram influencer.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Value proposal
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Trends and predictions on Instagram
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Your community: your potential customer 1
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Your community: your potential customer 2
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Your competition: analysis and differentiation
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Your value proposition: what makes my brand unique?
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U3
Content planning
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Setting goals on Instagram
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Defining the content pillars
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Generating Ideas for Posts 1
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Generation of ideas for publications 2
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U4
Creation of the visual guidelines of your brand
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Definition of visual identity
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Creation of visual identity
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U5
Production of content ideas
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Planning and taking of multimedia material
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Captions
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Production in each format 1
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Production in each format 2
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Production in each format 3
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Content scheduling
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U6
Evaluation and optimization
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Metrics to analyze on Instagram
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How to analyze Instagram statistics
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FP
Final project
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Content strategy for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to craft content strategies, analyze competitors, segment your audience, design a visual identity, and apply social impact marketing tailored specifically for Instagram and sustainable brands.
The course is designed for people with intermediate knowledge of Instagram and digital marketing. It’s perfect if you already know the basics and want to dive deeper into strategy, analysis, and sustainability.
All you need is an active Instagram account and basic platform skills. Familiarity with social media and digital tools is recommended to get the most out of the course.
This course teaches you how to target your audience, create relevant content, use Instagram Shopping, schedule posts, and analyze metrics to grow followers and turn them into customers.
Topics include Reels, Stories, carousels, content calendars, competitor analysis, visual identity, copywriting, metrics, post scheduling, Instagram Shopping, and monetization.
Yes, sustainable marketing strategies, social impact, the B Corp movement, and how to differentiate responsible brands are all covered.
Yes, the course includes competitor analysis, tools to identify rivals, and methods to define and segment your ideal Instagram customer.
Buen contenido.
Muy basico, esperaba mejores estrategias
Super interesante y muy facil de comprender, yo practicamente no se nada de redes y con esta herramienta estoy sugura que llegare a mis objetivos, me encanto aprender a analizar las metricas de mi contenido y estoy anciosa por llevarlo a la practica. gracias por compartir sus conocimientos y ayudarnos a crecer.
Ajudou-me bastante.
Un curso basico pero aprendi bastante. Buenos consejos