Visual Identity Design for Events
A course by Alexandro ValcarcelGraphic Designer and Art Director
A course by Alexandro Valcarcel, Graphic Designer and Art Director
Develop the personality, brand value, and target audience for events held in-person or online
Want to discover the key to creating designs that can really impact and mobilize your audience? Graphic designer and art director Alexandro Valcarcel is an expert in finding the perfect aesthetic, typography styles, and shapes to advertise all kinds of events. Join him and learn how to bring soulful events to life using the power of imagery.
In this course, Alexandro teaches you how to develop the key elements of any event. Use these tools to convey its personality and the brand value that connects it with the target audience. Build its visual identity and look at the key methods of adapting your event so it works both in-person and online.
What will you learn in this online course?
18 lessons & 27 downloads
Events and design
13 minutes, 14 seconds
A successful poster
12 minutes, 4 seconds
The opportunity to experiment
9 minutes, 12 seconds
A strong visual identity
14 minutes, 18 seconds
The brief
10 minutes, 56 seconds
Map the concept
10 minutes, 30 seconds
What's included in this course?
Start by getting to know Alexandro Valcarcel as he talks about his work as a graphic designer and his passion for posters. He shares some of the artists who have influenced his personal style in one way or another, and also explains the course and final project in more detail.
Look at the various components of a poster and their relationship with the design, as well as the importance of experimenting and taking risks to achieve bold results. Alexandro guides you through the process of creating a powerful visual identity.
Learn how to tackle the client brief and conceptualize the overall idea you want to convey. Then, look for references and create a mood board. Compile all the material and information you need to optimize your work and prevent things from getting confusing further down the line.
Now, begin to design the visual identity of your event. First, create the main poster to serve as a guide, then develop the remaining pieces, like programming or physical adaptations such as merchandizing.
We now live in a world where social media presence is absolutely essential, so Alexandro dedicates the final part of the course to learning about digital adaptations. Open your mind to exploring the endless possibilities offered by online events, redefining design methods and thinking about new settings.
Recommended software & tools for this course
What is this course's project?
Devise a visual identity and key adaptations for an event that works both in physical and virtual spaces. Join your teacher as he case studies the design project of Peruvian theater festival Sala de Parto.
Projects by course students
Who is this online course for?
This course is for graphic designers or junior art directors who want to discover new concept creation and design methods that can be applied to any type of event. It's also perfect for anyone interested in self-managing projects.
Requirements and materials
You need basic knowledge of Adobe Illustrator and Adobe Photoshop to take this course.
In terms of materials, all you need is a computer with both Illustrator and Photoshop installed.
Reviews
- 22 days ago
Practical, nice and useful
- 11 months ago
muito bom recomendo
- 1 year ago
Excelente explicación, inspirador.
- 1 year ago
Excelente curso, me encantan los detalles en las explicaciones!
- 1 year ago
Muito, muito bom! Como todos da Domestika.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Generating connections
- Events and design
- A successful poster
- The opportunity to experiment
- A strong visual identity
- U3
Strategy
- The brief
- Map the concept
- Mood board
- Organization of information
- U4
Building identity
- How to define the system
- Main poster and variations
- Event scheduling
- Physical adaptations 1
- Physical adaptations 2
- U5
Digital platforms
- Digital adaptations 1
- Digital adaptations 2
- Thinking your event in virtual environments
- FP
Final project
- Poster Design
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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FAQs
You’ll learn how to create posters, flyers, and visual identities for cultural events using graphic design techniques, experimental branding, typographic composition, and both analog and digital creative processes.
Yes, this course is geared toward those with intermediate graphic design skills who want to deepen their knowledge of posters, visual identity, and branding for cultural events.
It’s recommended to have basic to intermediate graphic design knowledge, familiarity with digital design software, and an understanding of visual concepts to get the most out of this course.
You’ll need access to graphic design software like Adobe Photoshop and Illustrator, basic sketching materials, and a willingness to experiment with both manual and digital techniques.
The course covers poster design, visual identity, cultural branding, brutalist and minimalist composition, digital collage, analog effects, expressive typography, and adapting identities for digital and physical media.
Yes, you’ll learn how to adapt visual identities and posters to various digital formats and platforms, including social media.
Yes, the course teaches digital collage techniques, magazine recycling, creating analog effects, and visual experimentation to enhance your projects.