Visual Identity Design for Events
A course by Alexandro Valcarcel , Graphic Designer and Art Director
Joined December 2020
Develop the personality, brand value, and target audience for events held in-person or online
Joined December 2020
Want to discover the key to creating designs that can really impact and mobilize your audience? Graphic designer and art director Alexandro Valcarcel is an expert in finding the perfect aesthetic, typography styles, and shapes to advertise all kinds of events. Join him and learn how to bring soulful events to life using the power of imagery.
In this course, Alexandro teaches you how to develop the key elements of any event. Use these tools to convey its personality and the brand value that connects it with the target audience. Build its visual identity and look at the key methods of adapting your event so it works both in-person and online.
What will you learn in this online course?
18 lessons & 27 downloads
- 98% positive reviews (44)
- 1,221 students
- 18 lessons (3h 28m)
- 27 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorWhat is this course's project?
Devise a visual identity and key adaptations for an event that works both in physical and virtual spaces. Join your teacher as he case studies the design project of Peruvian theater festival Sala de Parto.
Projects by course students
Who is this online course for?
This course is for graphic designers or junior art directors who want to discover new concept creation and design methods that can be applied to any type of event. It's also perfect for anyone interested in self-managing projects.
Requirements and materials
You need basic knowledge of Adobe Illustrator and Adobe Photoshop to take this course.
In terms of materials, all you need is a computer with both Illustrator and Photoshop installed.
Reviews
Alexandro Valcarcel
A course by Alexandro Valcarcel
What started out during college as a way of getting more people to come to his film society ended up solidifying Alexandro Valcarcel's passion for graphic design. Poster design went from being just a hobby to a successful career. Since 2016, he has been head of design at Teatro La Plaza (Lima, Peru) and is also currently a design consultant for its theater festival, Sala de Parto, which involves creating proposals, posters, and visual identities.
He has also exhibited in and been selected for festivals such as the Havana International Film Festival and the Rzeszow Theater Poster Biennale in Poland. Some of his works have been published in graphic design books by publishers such as Sandu/Promo Press, Hightone, Bloomsbury, and Capsules Books, while others have given a voice to social protests in his country. In addition, he has developed projects for clients such as Damiani Editore (Italy), the United Nations Development Program (UNDP), the Goethe Institut, the ICRC (International Committee of the Red Cross), IOM (UN International Organization for Migration), the Pontificia Universidad Católica del Perú, Al Este Film Festival, and various theater and film directors across Peru.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Generating connections
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Events and design
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A successful poster
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The opportunity to experiment
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A strong visual identity
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U3
Strategy
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The brief
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Map the concept
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Mood board
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Organization of information
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U4
Building identity
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How to define the system
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Main poster and variations
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Event scheduling
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Physical adaptations 1
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Physical adaptations 2
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U5
Digital platforms
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Digital adaptations 1
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Digital adaptations 2
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Thinking your event in virtual environments
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FP
Final project
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Poster Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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Watch professionally produced courses
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FAQs
You’ll learn how to create posters, flyers, and visual identities for cultural events using graphic design techniques, experimental branding, typographic composition, and both analog and digital creative processes.
Yes, this course is geared toward those with intermediate graphic design skills who want to deepen their knowledge of posters, visual identity, and branding for cultural events.
It’s recommended to have basic to intermediate graphic design knowledge, familiarity with digital design software, and an understanding of visual concepts to get the most out of this course.
You’ll need access to graphic design software like Adobe Photoshop and Illustrator, basic sketching materials, and a willingness to experiment with both manual and digital techniques.
The course covers poster design, visual identity, cultural branding, brutalist and minimalist composition, digital collage, analog effects, expressive typography, and adapting identities for digital and physical media.
Yes, you’ll learn how to adapt visual identities and posters to various digital formats and platforms, including social media.
Yes, the course teaches digital collage techniques, magazine recycling, creating analog effects, and visual experimentation to enhance your projects.
Adobe Illustrator
muito bom recomendo
Excelente explicación, inspirador.
Excelente curso, me encantan los detalles en las explicaciones!
Muito, muito bom! Como todos da Domestika.
Me encantan los detalles en las explicaciones y las excelentes referencias paras seguir aprendiendo.