Strategy and Research for Brands and Personal Projects
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
Learn the processes and tools to build a communication framework that fits your brand strategy
Whether selling a product or launching a personal project, prior research is always necessary for defining an effective communication strategy. Carolina Zakrajsek is a strategy and market research consultant who has worked for agencies like DDB, TBWA, and Grey to help brands such as Coca-Cola, McDonalds, Claro, and various start-ups achieve their goals.
In this course, learn to define key strategic elements for a new or existing brand, whether a product, service, or personal project. Caroline explains how to set goals, study your public, analyze the competition, and measure your success, step by step.
What will you learn in this online course?
13 lessons & 30 downloads
- 98% positive reviews (83)
- 1,687 students
- 13 lessons (1h 32m)
- 30 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brief containing an analysis of the product, its purpose and goals, the brand's public, and the competition in order to increase your visibility and boost sales.
Projects by course students
Who is this online course for?
Anyone wanting to learn how to develop a brand or grow their business through communication.
Requirements and materials
No previous knowledge is necessary for this course, just lots of curiosity and an interest in the strategic side of your creativity.
Reviews
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Creativity and strategy
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What makes you creative?
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What makes you a strategist?
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Frame your project
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U3
Nothing more important than goals
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What is a goal and what is not?
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Business vs. communication
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KPIs
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U4
Knowing the audience
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The people at the center of it all
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How to know them? Research
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What is an insight?
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U5
Build your strategy
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What do I do with all this information?
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Assembling and presenting a brief
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FP
Final project
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x Strategic planning for creatives
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is aimed at marketing and communication professionals, consultants, and entrepreneurs looking to strengthen their skills in brand strategy, market research, and applied creativity.
No prior experience is required, but having basic knowledge of marketing or communication is recommended to get the most out of the intermediate-level content.
You’ll learn how to research markets, use agile methodologies like SCRUM and Design Thinking, set SMART goals, analyze competitors, develop insights, and build creative strategies for brands and projects.
The course covers desk research, SWOT analysis, the Golden Circle, competitor mapping, briefs, KPIs, storytelling techniques, Design Thinking, SCRUM, and audience segmentation methods.
You’ll discover how to identify and leverage relevant consumer insights to craft effective messages and campaigns that resonate with your target audience’s interests and motivations.
SCRUM and Design Thinking are used to manage branding projects flexibly, collaboratively, and innovatively, allowing quick adaptation to market changes and needs.
The course teaches you how to define and implement clear KPIs to evaluate campaign performance, measure sales, positioning, and other strategic goals, helping you make data-driven decisions.
Me pareció buena explicación y excelente curso introductorio, sin embargo, considero que se requiere profundizar en más información.
100%recomendable
100%recomendable
Somente ferramentas conhecidas. Nada que não encontremos de graça no youtube.
"An excellent beginning for those seeking to capture a clear and compelling image for their project and brand."