Strategy and Research for Brands and Personal Projects
A course by Carolina Zakrajsek , Strategy and Market Research Consultant
Learn the processes and tools to build a communication framework that fits your brand strategy
Whether selling a product or launching a personal project, prior research is always necessary for defining an effective communication strategy. Carolina Zakrajsek is a strategy and market research consultant who has worked for agencies like DDB, TBWA, and Grey to help brands such as Coca-Cola, McDonalds, Claro, and various start-ups achieve their goals.
In this course, learn to define key strategic elements for a new or existing brand, whether a product, service, or personal project. Caroline explains how to set goals, study your public, analyze the competition, and measure your success, step by step.
What will you learn in this online course?
13 lessons & 30 downloads
- 98% positive reviews (82)
- 1,614 students
- 13 lessons (1h 32m)
- 30 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brief containing an analysis of the product, its purpose and goals, the brand's public, and the competition in order to increase your visibility and boost sales.
Projects by course students
Who is this online course for?
Anyone wanting to learn how to develop a brand or grow their business through communication.
Requirements and materials
No previous knowledge is necessary for this course, just lots of curiosity and an interest in the strategic side of your creativity.
Reviews
Carolina Zakrajsek
A course by Carolina Zakrajsek
Carolina Zakrajsek is an Argentine strategy and market research consultant. She studied marketing and received a Master's in Communication and Cultural Creation, although admittedly she would like to have studied Sociology or Psychology. Her professional curiosity led her to become a planner for agencies like DDB, Grey, and TBWA where she worked with brands such as Coca-Cola, McDonald's, Claro, and AVON, as well as start-ups, small business, and NGOs at a global, regional, and local level.
She is currently a freelance consultant who helps brands find their place using research and strategies. She is also qualified in Design Thinking and Scrum, and also gives talks and courses on strategy across various platforms.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Creativity and strategy
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What makes you creative?
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What makes you a strategist?
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Frame your project
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U3
Nothing more important than goals
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What is a goal and what is not?
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Business vs. communication
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KPIs
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U4
Knowing the audience
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The people at the center of it all
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How to know them? Research
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What is an insight?
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U5
Build your strategy
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What do I do with all this information?
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Assembling and presenting a brief
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FP
Final project
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x Strategic planning for creatives
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
100%recomendable
100%recomendable
Somente ferramentas conhecidas. Nada que não encontremos de graça no youtube.
"An excellent beginning for those seeking to capture a clear and compelling image for their project and brand."
Muy buena profesora, explica muy bien, los ejemplos y análisis que dan, son muy buenos, así como la información extra de recomendaciones sobre el tema. Es importante aclarar, que el curso es muy básico y sencillo, muy útil para aquellos que van empezando y necesitan aterrizar esta información. Para aquellos que como yo ya tenemos una base, definitivamente hay mejores cursos que ayudan a profundizar mejor. El gran aporte de valor sin duda son las referencias que da.