Client-Centered Brand Strategy
A course by Thiago Delfino , Brand Strategy Specialist
Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand
Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand
¨A successful brand strategy is not just about understanding the challenges, strengths and weaknesses of a business; it also means finding out who the brand wants to relate to and what these people's desires, pains and needs are.¨, says strategist Thiago Delfino. After helping drive the growth of brands such as Apple, Microsoft, Nike, YouTube, Coca-Cola, Bradesco, Itaú and Uber, Thiago will teach, in this online course, how to develop a strategy that creates real bonds with customers.
For this, the professor will present concepts, tools and methodologies to understand how people act when consuming products and services. It will also explain how to respond to this consumer information with marketing actions. Build strategies and strengthen small or big brands!
What will you learn in this online course?
14 lessons & 10 downloads
- 100% positive reviews (18)
- 689 students
- 14 lessons (1h 12m)
- 10 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
You will create a brand strategy from scratch, analyzing its characteristics, its target audience and the problem to be solved.
Who is this online course for?
This course is ideal for anyone who wants to learn how to understand and interpret people in order to improve the positioning of a business.
Requirements and materials
No prior knowledge is required to take the course.
Reviews
A course by Thiago Delfino
As a specialist in brand strategy, Brazilian Thiago Delfino focuses on the relationship between business and consumers to build experiences and create communication solutions. By collaborating with Google and working at companies such as Publicis, R/GA, F.biz and Wunderman, Thiago was responsible for driving the growth of brands such as Nike, YouTube, Coca-Cola, AB Inbev, Bradesco, Itaú, Microsoft, Uber , Apple, FCA and many others.
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
Content
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U1
Introduction
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About Me
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My Influences
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U2
Strategy Foundations
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Foundations for a brand strategy
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How to analyze a brand?
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Skills of a Good Strategist
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The path to brand strategy
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Identifying the problem
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U3
Understanding the Consumer
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Understanding the Other
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Positioning and Point of View
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Methodologies
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Other Methodologies
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Turning Insights into Action
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U4
Strategic Pillars and Measurement
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Defining Strategic Pillars
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Success Metrics
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FP
Final project
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Client-Centered Brand Strategy
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
yaguirre
Es mi primer curso de estrategia de marca, es un curso excelente que te proporciona una metodología y herramientas para ligar la marca a las necesidades y deseos del consumidor, haciendo énfasis en el conocimiento de este último. Recomiendo totalmente este curso.
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salutemotoria
Corso veramente ben fatto e ricco di informazioni e strumenti di qualità! Ti apre la mente per intraprendere nuove strade e costruire una strategia seguendo dei metodi semplici ma efficaci!
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santgrafico
Excelente curso!
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anika.jesion
Plussuper
emmanuel_munio
Contenido de muy útil para quienes vamos iniciando
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