Greeting Card Design: Illustrate and Sell Your Collection
A course by Lauren Radley , Illustrator and Designer
Discover the process of creating a series of colorful greeting cards and learn how to sell them online
Discover the process of creating a series of colorful greeting cards and learn how to sell them online
Lauren Radley believes that the beauty of working as an illustrator is that you can illustrate whatever inspires you and reach your goals if you persevere. It is that same belief that has encouraged her through her journey to becoming a renowned illustrator and designer. Her focus lies in illustrating for clients like BBC Good Food, Waitrose, and Royal Mail, along with working on new products for her greeting cards business.
In this course, Lauren shows you how to plan and design your own greeting cards collection, as well as how to print and market them, before launching your own small greeting cards business. Explore each step of the design process, learning both analogue and digital techniques along the way. Ready to delight the world with your original greeting cards?
What will you learn in this online course?
16 lessons & 30 downloads
- 99% positive reviews (191)
- 4,885 students
- 16 lessons (2h 59m)
- 30 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
ProcreateWhat is this course's project?
Create a greeting cards collection and learn how to sell it online.
Projects by course students
Who is this online course for?
For anyone with an interest in illustration and design, who would like to make their own greeting cards and learn how to set up a small greeting cards business.
Requirements and materials
Basic drawing and illustration skills are a plus but not essential to taking this course.
As for materials, you need a sketchbook, a pencil, and whatever you prefer to use. Lauren uses an iPad Pro and Procreate, and Photoshop to format her final designs.
Reviews
A course by Lauren Radley
Lauren has been drawing ever since she can remember. In awe of her artist mother, she dreamt of being able to draw and paint just like her one day. She was encouraged by her family to draw and create from a young age, and didn’t hesitate to apply to art college when finishing school. Lauren studied illustration and Kingston University, London, but it wasn’t until taking a gap year to travel Asia that she decided to focus on her illustration work and launch her first website. Once back in London, Lauren started picking up editorial work and began building her reputation as an illustrator.
Since her first major commissioned artwork–creating a mural for Coffee Republic–and her impactful work for the ad campaign for Cancer Rearch, Lauren hasn’t looked back. She has worked with clients including The National Trust, Waitrose, and The Telegraph. She has illustrated for many magazines and publications including BBC Good Food, The Evening Standard, and Psycologies magazine. Today, her time is split between client work and working on new products for her online business. In one of her latest projects, Lauren designed a book of stamps for the Royal Mail, which will be in circulation for a minimum of five years.
Content
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U1
Introduction
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About Me
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Influences
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U2
Getting Started
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Materials and Software
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Trends, Inspirations and Mood Boards
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Your Creative Style
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Cards and Content
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Hand Drawn Typography
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U3
Creating Your Final Artwork
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Ideas, Thumbnails and Composition
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Digitally Importing and Refining Your Sketch 1
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Digitally Importing and Refining Your Sketch 2
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Adding Colours, Textures and Details 1
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Adding Colours, Textures and Details 2
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Adding Colours, Textures and Details 3
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U4
Printing and Marketing
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Formatting Your Cards
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Printing Your Cards
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How to Sell Your Cards and Market Yourself
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FP
Final project
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X Illustration for greeting cards
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Procreate
meekipink
This course was so much fun! Lauren's designs are playful, quirky and absolutely charming. Her teaching style is relaxed, and she breaks down one of her card designs in thorough detail. I was hoping to see her develop her entire collection (or even just the thumbnailing and sketching phase for all the cards), so the course felt incomplete. But it was still a joy to watch - I hope she makes more courses!
j9c2nqgvnf
Toller Kurs mit wertvollen Tipps und Links.
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reyherb
PlusExcellent teaching. Learnt a lot.
ge2008manu
Splendido corso, interessante e dettagliato lo consiglierei a tutti gli appassionati di creatività.
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joy_everest
PlusWonderful drawings and great educational expertise. Well worth completing.