Minimalist Branding: Create Clear Visual Identities

A course by Carl Forssell , Graphic Designer

Graphic Designer. Mexico City, Mexico.
Joined February 2020

Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation

100% positive reviews (27)
1,102 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Learn how to develop a brand’s visual identity in a minimalist style, from the initial concept to the client presentation

According to Carl Forssell, the challenge for any design professional is to interpret a brand in the most abstract and minimal way. This renowned graphic designer is here to teach you how to develop the visual identity of a brand in a minimalist style.

In this online course, move step by step through the branding creation process, from coming up with initial idea to giving the final presentation. Master the fundamentals of minimalism and discover the tricks to simplify forms, while maintaining the essence of the message. Get ready to bring unique and truly memorable brands to life.

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What will you learn in this online course?

15 lessons & 24 downloads

Meet and connect
5 minutes, 12 seconds
Let's analyze and order
2 minutes, 52 seconds
Conceptualization
4 minutes, 38 seconds
Sketching
3 minutes, 16 seconds
Simplification
9 minutes, 14 seconds
Creating textures
7 minutes, 36 seconds
  • 100% positive reviews (27)
  • 1,102 students
  • 15 lessons (1h 27m)
  • 24 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Work on the visual identity for a brand from start to finish. In the course, your teacher develops the branding for a sushi restaurant.

Projects by course students

Who is this online course for?

Students, graphic design professionals, entrepreneurs, and anyone interested in learning the essence of abstract design to develop branding.

Requirements and materials

To take this course you need basic knowledge of Illustrator and Photoshop.


Reviews

1,102 Students
27 Reviews
100% Positive ratings
  • More reviews

Carl Forssell

A course by Carl Forssell

Teacher Plus
Graphic Designer

Carl Forssell is a graphic designer specialized in brand development. His vision of branding is the product of the fusion of two very different artistic sensibilities: Mexico and Sweden. His work has travelled the world, bringing customers unique culinary experiences and giving life to projects with the aim of transforming and reshaping brands.

He has worked with clients such as Correos de México, Tren Maya, the Government of Mexico, and destination brands such as Puebla. In addition, his projects have won more than 20 national and international awards to date.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    The basics

    • Being a visual translator
    • The essence of minimalism
    • Meet and connect
    • Let's analyze and order
    • Conceptualization
  • U3

    Let's do it

    • Sketching
    • Simplification
    • Creating textures
    • Typography to the formula
    • Color range
    • Visual language
  • U4

    The presentation

    • Applications
    • We are ready to present
  • FP

    Final project

    • Minimalist Branding: Create Clear Visual Identities

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Minimalist Branding: Create Clear Visual Identities. Design course by Carl Forssell

Minimalist Branding: Create Clear Visual Identities

A course by Carl Forssell
Graphic Designer. Mexico City, Mexico.
Joined February 2020
  • 100% positive reviews (27)
  • 1,102 students