Authentic Personal Branding: Develop Your Freelance Career
A course by Alli Koch , Author, Entrepreneur, and Freelance Artist
Joined February 2021
Connect with your ideal clients and grow as a creative professional by learning how to promote your unique style and personality in a natural way
Connect with your ideal clients and grow as a creative professional by learning how to promote your unique style and personality in a natural way
Whether you’re starting out as a freelancer or want to boost your professional opportunities, developing your skills in marketing and networking is essential to your success. Artist, author, and founder of her own design studio, Alli Koch is here to show you how to build a successful strategy to connect with your ideal audience while staying true to your personality.
Learn how to define your style and express it confidently on social media to become top of mind in your sector. Discover how to sell your work naturally to attract your ideal clients and create a professional mock-up and pitch deck that’s ready to present to your future clients.
What will you learn in this online course?
11 lessons & 11 downloads
- 96% positive reviews (151)
- 3,648 students
- 11 lessons (1h 13m)
- 11 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a pitch deck that shows who you are, what you offer, and examples of your work to share with potential clients.
Projects by course students
Who is this online course for?
For freelancers starting out or experienced freelancers who want to expand their business.
Requirements and materials
No previous experience is necessary to take this course.
As for materials you’ll need an Instagram account and access to a computer, phone, or iPad, with image-editing software such as Adobe Illustrator or Procreate.
Reviews
Toni Allison Koch, better known as Alli Koch, is an author, artist, and well-rounded creative entrepreneur who has turned her love of doodling into a successful freelance career. After graduating college with a business marketing degree and majoring in Business, she overcame her fear of not finding a job through her art and began exploring how to turn her passion into a successful business.
Today, Alli runs her own six-figure business Alli K Design in Dallas, Texas (US), where she develops her books, murals, mentoring sessions, podcasts, and much more. She has worked for clients like Lululemon, The Container Store, and Fossil. She has published two books: Modern Florals and Florals by Hand, to teach readers how to draw flowers and cacti.
Content
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U1
Introduction
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About Me
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Influences
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U2
Becoming Top of Mind
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What Is Top of Mind
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Finding the Why and Defining Your Style
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True to You
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U3
Executing Top of Mind
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Creating with Your Style
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Mock-Ups Jumpstart Innovation
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Share Your Persona through Instagram
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Creating Your Pitch Deck
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U4
Staying Top of Mind
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Connect With Your Target Audience
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Building Your Networking Cheer Squad
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FP
Final project
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Authentic Personal Branding: Develop Your Freelance Career
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
cfornaciero
PlusMe gustó mucho el curso, muestra consejos, tips y desarrolla conceptos muy importantes. Me sirve para estos primeros inicios.
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cris_naturaleza
Me gustó el curso, inspirador
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zaidareyes.yoki
I do not recommend this course. No lo recomiendo!, muy vago, simplista, no aprendi nada con ella, nada nuevo o interesante... O fue muy egoista para compartir sus conocimiento. Ella en algun punto dice que da sesion de branding y no 'entrega ' nada util, solo vagas ideas... Completamente decepcionada con este curso. Mas parece un curso para autopromocionarse. Me decepcionaste DOMESTIKA con este curso!
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crl_alvarado
Excelente curso, te invita a querer generar contenido sin importar si eres profesional, solo te invita a ser quien eres.
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studiomalinb
Great course, thanks Alli!