Personal Branding for Artists
A course by Jumping Lomo , Artistic Studio
Learn how to turn your passion into a profitable business by building your personal brand and developing an artistic piece
What is the purpose of your art? Jieying Li and Guillermo Fajardo have theirs figured out: telling traditional Peruvian stories using modern methods to keep it alive and accessible. That's why they created Jumping Lomo, a studio where they transform their designs inspired by Andean culture into contemporary products.
In this course, they teach you the best practices to develop and launch your own artistic brand. By the end of the course, you'll know how to design and execute a strategy centered around your strengths, manage your business, and plan projects in line with an effective production ecosystem.
What will you learn in this online course?
13 lessons & 24 downloads
- 100% positive reviews (35)
- 1,057 students
- 13 lessons (1h 4m)
- 24 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create an action plan or calendar for the launch of an artistic piece.
Who is this online course for?
Any artists planning to launch their own brand or who have recently started a professional project.
Requirements and materials
To take this course, you need basic knowledge of Adobe Illustrator, Adobe Photoshop, and Excel, as well as a computer with these programs installed.
Reviews
Jumping Lomo
A course by Jumping Lomo
Jieying Li and Guillermo Fajardo are the duo behind the artistic studio Jumping Lomo located in Lima, Peru. They founded the project together in 2013 and since then their imagination has not stopped growing. It has allowed them to participate in projects with clients such as chef and entrepreneur Gastón Acuario, Absolut Vodka, and Great Twins at the Beijing Toy Show.
They primarily focus on creating characters inspired by the traditions and worldview of the Andean cultures. They have also specialized in bringing their designs to life by transforming them into art pieces and products in different formats, such as art toy sculptures, tableware, prints, and accessories.
Content
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U1
Introduction
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The beggining
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Brands that inspire us
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U2
Self-knowledge
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Discover personal purpose
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Search for the word core or core
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Personal style
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U3
From idea to reality
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Transform the sketch to a formal character
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Plan the star piece
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Direct and indirect threat analysis
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Plan the launch
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Diversify the catalog
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U4
Insertion and positioning
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Visibility plan
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Best practices analysis
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Artist brand communication
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FP
Final project
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Personal Branding for Artists
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design characters, create art toys from concept to production, apply prototyping and 3D printing techniques, and build a brand with a unique visual identity—blending cultural influences and market launch strategies.
This course is aimed at people with basic to intermediate skills in art, illustration, or design who want to deepen their character and art toy creation skills and professionalize their brand.
You don’t need to be an expert drawer, but basic illustration knowledge, creativity, and a willingness to experiment with different artistic techniques are recommended.
You’ll need basic drawing materials like paper, pencils, and colors, access to digital design software, and if you want to prototype, access to a 3D printer. The course will provide guidance to adapt based on your available resources.
The course guides you through conceptualizing your brand, building visual identity, production planning, competitor analysis, and launch and promotion strategies to position yourself in the market.
Topics include designing playful characters, manga styles, developing visual universes, choosing color palettes, creating technical manuals, expression guides, and experimenting with textures and cultural references.
Yes, the course presents real-world cases of collaboration with industrial designers and brands, teaching you how to apply these lessons to boost your own creative projects.
Adobe Illustrator
Adobe Photoshop
Muy buen curso, aprendi bastantes cosa para la creacion de una marca.
Un curso inspirador desde la historia del nacimiento, creación y desarrollo de su marca Jumping Lomo, curso recomendado como iniciación y fundamental para emprendedores, artistas y visionarios del arte en la aplicación de estas en la moda, decoración...etc.
very inspirational
Breve explicación de como crear un Artoy, esperaba ver el proceso de fabricación, ya que si no se conoce metodos de reproducción de la pieza diseñada no se sabe donde buscar, donde encontrar proveedores, el término resina pintada no resuelve como se fabrica, al menos para mí. gracias
La pregunta es, este método vale para 2024?