Brand Positioning: From Local to Global

A course by Provincia , Creative Studio

Creative Studio. Arequipa, Peru.
Joined November 2017

Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots

100% positive reviews (16)
363 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Learn how to create a global brand without compromising your values by creating conceptual identities inspired by your roots

Want to build local brands with the power to go global? In this online course, learn how to create conceptual identities inspired by your roots alongside creative director Fernanda Medina, cofounder of the award-winning studio Provincia.

Fernanda guides you through the process of building a brand and designing its brand book, including all the graphic guidelines. Analyze global trends and the context surrounding your client and the brand to understand their essence. Using what you've learned, create a verbal and visual brand identity and discover how to transfer your ideas into the real world, either in digital or physical format.

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What will you learn in this online course?

14 lessons & 29 downloads

The Context: Relevant Research
6 minutes, 28 seconds
Analysis
7 minutes, 14 seconds
Workshop
10 minutes, 42 seconds
  • 100% positive reviews (16)
  • 363 students
  • 14 lessons (1h 43m)
  • 29 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Build a brand and design its brand book, including all the graphic guidelines.

Who is this online course for?

Designers, art directors, advertising professionals, entrepreneurs, students, and anyone who wants to learn how to create a global brand identity.

Requirements and materials

No previous branding knowledge is needed to take this course.

The only materials you need are a pencil, paper, and a computer with Adobe Illustrator and Photoshop if you'd like to present your project graphically.


Reviews

363 Students
16 Reviews
100% Positive ratings
  • More reviews

Provincia

A course by Provincia

Teacher Plus
Creative Studio

María Fernanda Medina is the cofounder and creative director of Provincia, a design studio headquartered in Arequipa, Peru. The award-winning studio designs and develops brand identities, websites, books, exhibitions, and packaging for a variety of clients in Peru, Europe, and the United States.

Their work has been featured in major international media outlets and prominent design blogs like The DieLine, Gestalten, and World Brand Design.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Research

    • Our approach: from local to global
    • A sincere brand: knowing your client
    • The Context: Relevant Research
    • Analysis
  • U3

    DNA: The backbone of the brand

    • Workshop
    • Strategy and conceptual identity: the brand key
    • Strategy and conceptual identity: additional concepts
  • U4

    Brand identity

    • Verbal identity
    • Visual identity
    • How to present the identity to the client
  • U5

    Brandbook and how to bring it to reality

    • Brandbook & tool kit
    • The brand in real environments
  • FP

    Final project

    • Brand Positioning: From Local to Global

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Brand Positioning: From Local to Global. Design course by Provincia

Brand Positioning: From Local to Global

A course by Provincia
Creative Studio. Arequipa, Peru.
Joined November 2017
  • 100% positive reviews (16)
  • 363 students