Social Media Analytics for Beginners
A course by Beatrice Oppici , Marketing Digital Consultant
Learn how to interpret the metrics of your platforms and create strategies that drive your brand
Learn how to interpret the metrics of your platforms and create strategies that drive your brand
If you know how to use it right, social media can be one of the most efficient tools for promoting your brand or project and attracting followers. Beatrice Oppici, digital consultant specializing in social media, teaches you how to masterfully analyze and interpret metrics from online platforms to develop an efficient digital strategy tailored to your needs.
In this course, learn how to set objectives for your social media and choose appropriate KPIs to measure your performance. Use a dashboard to easily see all your data at a glance and discover how to create and interpret a performance report so you can continuously improve and meet your goals.
What will you learn in this online course?
13 lessons & 17 downloads
- 97% positive reviews (95)
- 3,286 students
- 13 lessons (2h 34m)
- 17 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Prepare an analytics report for your social media platforms that allows you to easily interpret the performance of your marketing strategy with visual data.
Projects by course students
Who is this online course for?
Anyone with a business-related activity on one or more social media platforms who wants to learn how to analyze their data to promote their brand or enhance their strategy.
Requirements and materials
You need basic knowledge of social media content creation and management.
The tools you need to take this course include Google Drive, both Excel and Google Sheets, two business accounts, and profiles created on Facebook, Instagram, Twitter, Linkedin, Youtube, or Twitch.
Reviews
A course by Beatrice Oppici
Beatrice Oppici, digital consultant specializing in social media, began her career in the world of art and events where she created unforgettable experiences for those who attended. Despite her love of art, she found her true calling in digital marketing, compelled by her passion for developing results-driven strategies where she mixes creativity and steady KPI analysis to continually optimize performance.
She currently coordinates the social media team at HABITANT delivering top recruitment, branding, and awareness results for clients across a range of industries, including telecommunications, energy, insurance, education, and consumer goods.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Bases of social media analytics
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Objectives to analyze
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Channels
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KPI
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U3
Data extraction and visualization
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Data extraction 1
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Data extraction 2
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Dashboard 1
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Dashboard 2
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Social media analytics report
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U4
We improve strategy based on data
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Achievement of the objectives
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Data interpretation
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How to improve results
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FP
Final project
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Social Media Analytics for Beginners
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
maria.blanco
Existen procedimientos que ya no se hacen así como por ejemplo las estadísticas de X (twitter), porque están sólo disponible si se paga. Habría que actualizar el curso en base a las modificaciones que tienen las RRSS
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vanessahdasilvan
PlusMuy buen curso, bien explicado
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vececore
muy claro hasta ahora
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diletta_finetti
Spiegazioni molto chiare e fruibili. Il corso parte dagli obiettivi per poi spiegare bene le metriche dei social e come interpretare i dati. Mi sarebbe piaciuto qualche cenno in più sulla content strategy ma nel complesso sono soddisfatta. È un corso molto buono che consiglio.
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gcizquierdo
He realizado más de diez cursos en Domestika y es primera vez que uno no me gusta. El tema denso y la profesora no lo hace muy sencillo, pierde tiempo en explicar documentos en Excel que además se ven borrosos y al final no da fórmulas claras para sacar las métricas. Lo que sí estuvo muy bien es la parte de la interpretación y explicación de los datos y el formato para la presentación. A pesar de esta experiencia, aún recomendaría otros cursos de la plataforma porque de verdad son excelentes.
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