Hand-Drawn Branding: Design Original Logos
A course by Jon Contino , Graphic Designer, Illustrator, and Creative Director of CONTINO Branding Studio
Joined March 2021
Discover how to strike a human connection through bold graphics that reflect a brand's style and personality
Discover how to strike a human connection through bold graphics that reflect a brand's style and personality
Joined March 2021
A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand’s visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you’re holding, wearing or seeing, that’s what makes it special.
With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.
What will you learn in this online course?
16 lessons & 12 downloads
- 99% positive reviews (141)
- 5,257 students
- 16 lessons (2h 33m)
- 12 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a logo design by hand and develop a brand’s visual identity based on it.
Projects by course students
Who is this online course for?
This course is for anyone interested in creating unique brand identities using hand-drawn techniques.
Requirements and materials
Basic drawing skills, knowledge of basic design principles, and some experience with Illustrator and Photoshop are helpful, but not essential.
As for materials, you will need a pencil, some paper, and a black pen or marker. To digitize and enhance your design, you need access to a computer with Illustrator and Photoshop, or an iPad with Procreate.
Reviews
A course by Jon Contino
Jon Contino is a graphic designer, illustrator, and creative director of CONTINO branding studio from New York City. He first discovered his passion for graphic design and illustration when he was a teenager in a rock band, and realized that banks needed demo covers, t-shirt, and flyer designs. Throughout his university career, he reached out to local businesses for graphic design services. By the time he finished university, he had a full portfolio, which led him to create his own design studio.
Through his branding studio, he has produced award-winning work for household names like Hulu, Google, AT&T, Coca-Cola, and Nike. In 2018, Jon published his first book, Brand by Hand, in partnership with Abrams Books. At the heart of his work, his aim is to create original designs by hand and develop a brand’s visual language with a human touch.
Content
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U1
Introduction
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About Me
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Influences
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U2
Developing Ideas
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Keep It Raw
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Market Research
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Mood Boards
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U3
Start Making
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Develop Your Thumbnails
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Self-Editing
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Clean and Ink
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U4
Digitize It!
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Import Your Drawings
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Creating Vectors
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Adjust Spacing
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Finally, Color!
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U5
Develop an Identity Around Your Logo
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Sample Your Brand
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Adding Elements
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Mock-ups
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Brand Guideline System
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FP
Final project
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Hand-Drawn Branding: Design Original Graphics
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
magarosio
Excelente curso!!! Es una manera diferente de ver el diseño y super interesante :)
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deepankardey489
he teaches really well
adelapardos
Excelente curso, muy práctico y entendible.
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cristina_benito
Buen curso, me ayudo a comprender el diseño en su contexto, a darle valor a las herramientas digitales así como a lo hecho a mano.
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androspixel
Contenido bueno, me ayudo a entender varios aspectos del branding
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