Hand-Drawn Branding: Design Original Logos

This course is designed for intermediate designers who have basic illustration and branding knowledge. Advanced experience is not required, but some familiarity with design concepts and tools will help you get the most from the lessons.

You’ll need basic drawing materials, a smartphone or camera for capturing inspiration, and access to digital tools like Procreate and Photoshop. Optional supplies include tracing paper, sketchbooks, and digital organization platforms like Pinterest or Keynote.

You’ll learn how to create hand-drawn logos, develop a unique brand identity, integrate storytelling into visuals, refine sketches, and prepare artwork for digital use. The course emphasizes both traditional and digital techniques for effective branding.

Yes, the course prioritizes hand-drawn illustration, lettering, and manual logo creation, guiding you through sketching, inking, and blending analog techniques with digital workflows for branding projects.

Yes, you’ll learn practical tips for developing a freelance illustration portfolio, including how to showcase your unique style, attract clients, and present your branding and illustration projects professionally.

Absolutely. The course covers designing band merchandise, vintage packaging, pizza boxes, and other applications, helping you adapt illustration and branding skills to diverse real-world products.

Basic familiarity with Procreate or Photoshop is helpful but not strictly required. The course provides step-by-step guidance for using these tools to digitize and refine your hand-drawn artwork.

Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.