Content Strategy: Build Your Brand from Scratch
A course by Laura Busche , Brand Strategist
Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
Brand strategist Laura Busche believes that branding is a journey to transform the soul of a business and, through it, a company can connect with the most human side of its customers’ persona. She has collaborated with brands including Canva and Creative Market, co-founded the digital marketing agency Ozone Group, and published several books including Lean Branding.
In this course, she teaches you how to create a powerful content strategy from scratch. Discover how to develop a content playbook that outlines the pillars, personality, and story behind your brand to help you stand out against your competitors. Are you ready to design a strong brand from the inside out?
What will you learn in this online course?
14 lessons & 29 downloads
- 100% positive reviews (104)
- 3,494 students
- 14 lessons (2h 27m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a content playbook to guide and grow your brand, featuring a brand manifesto, tone of voice guidelines, goals, an editorial calendar, and more.
Who is this online course for?
This course is ideal for brand marketers and independent content creators who want to level up, organize, and inspire their team with a strong content strategy.
Requirements and materials
No previous experience is required.
You will just need a brand to apply your learnings to as well as a computer with access to Google Slides.
Reviews
A course by Laura Busche
Laura Busche is a Colombian-German brand strategist. She created her first brand strategy at just 17 years old before going on to study for a bachelor's degree in business administration and a Ph.D. in consumer behavior.
Since then, she’s spent the last 10 years helping individuals and companies build disruptive brand stories in both the public and private sectors. She has contributed to publications including Smashing Magazine, co-founded the digital marketing agency Ozone Group, and collaborated with brands including Canva, Creative Market, and Magmic. Laura has also published several books including Lean Branding, a practical toolkit designed to guide you through the process of building your own brand.
Content
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U1
Introduction
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About Me
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Influences
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U2
Pillars
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Creating a Brand Manifesto
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Brand Storyboard
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Defining Your Audience Persona
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Brand Positioning
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U3
Personality
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Defining Your Brand’s Personality
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Voice 1
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Voice 2
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Scripts and Scenarios
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U4
Processes
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Prioritizing
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Editorial Calendar
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Systems
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Content Playbook
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FP
Final project
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Content Strategy: Build your Brand from Scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
enrqalejandro
Excelente curso, bien explicado, muy didáctico y ameno.
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irina.fedorenco
Useful course on how to put the foundations of your brand and start taking action with a content playbook and calendar. What I particularly appreciated is Laura's style in delivering the lessons - with warmth and focus. Thank you !
paulasm67
PlusYo le pongo un 10 sobre 10, me encanto el orden, claridad, uso de herramientas y conocimiento del tema.
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thomasupernova
Very well crafted 👍👍👍
kirtana168
Very useful. Relatable, easy to follow and put things into actions. Helped me rethink and redesign my brand. Brilliant