Marketing for Video Games with Zero Budget
A course by Steve DuránVideo Game Developer
A course by Steve Durán, Video Game Developer
Develop a promotion strategy to make your video game known among the gaming community without financial investment
Sometimes, following our dreams doesn't require a huge financial investment. A perfect example of this is Steve Durán, video game developer and founder of Ogre Pixel, the professional studio through which he developed his Lonesome Village project thanks to a funding campaign. After bringing you Platform Game Creation with Unity, Steve now teaches you how to promote your games without a budget.
In this course, learn marketing strategies to get your video games out there. Start by identifying your audience and defining objectives, then get to know the main communication channels to build a substantial community. Create a roadmap of actions to engage gamers organically with zero investment.
What will you learn in this online course?
10 lessons & 18 downloads
Define your audience and your objectives
5 minutes, 56 seconds
Identity and brand
7 minutes, 16 seconds
Social media
10 minutes, 12 seconds
Main social channels
5 minutes, 43 seconds
Events and conferences
5 minutes, 26 seconds
How to contact the press
6 minutes, 19 seconds
What's included in this course?
Steve Durán starts off the course by talking about his background in the world of video game development and telling you how he got funding for his studio: Ogre Pixel. He also shares the influences that are present throughout his work.
Get straight into pinpointing your audience and objectives and discover the importance of creating a website with its own recognizable identity. Next, Steve gives you some tips for making the best use of social media.
Look at the main communication channels that can help get you closer to the community and learn why it's so important to attend events on video game development. Steve also teaches you the best way to contact the press.
Apply everything you've learned so far to create an optimal description of your video game on the platforms and review important marketing actions according to the project development roadmap.
What is this course's project?
Develop a marketing strategy with zero economic investment and create a series of actions and content to engage gamers organically.
Projects by course students
Who is this online course for?
Video game developers who want to get their name recognized in the gaming community and make their projects more visible.
Requirements and materials
To take this course, all you need is the ability to operate your social media and email.
Reviews
- 7 months ago
Very good!
- 10 months ago
Una buena guia para comenzar en este mundo
- 11 months ago
muy bueno.
- 1 year ago
It helped me getting started with social media as a form of marketing that im sure will boost my sales
- 2 years ago
Buen curso, bastante sencillo y bien explicado, sumado a mi experiencia en agencia publicitaria me da un idea un poco más clara de como sería la promoción y distribución a mayor escala y con mayor presupuesto.
He is the founder and director of Ogre Pixel, a professional video game development studio where they create fantasy stories in the form of video games with their own brand aimed at the general public. In Ogre, they have players from all over the world.
Content
- U1
Introduction
- About Me
- Influences
- U2
Core items
- Define your audience and your objectives
- Identity and brand
- Social media
- U3
Approach and contact
- Main social channels
- Events and conferences
- How to contact the press
- U4
Run the media plan
- How to create a description for your video game on the platforms
- Calendar of marketing and development of your video game
- FP
Final project
- Marketing for Video Games with Zero Budget
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to create marketing campaigns, define your studio’s visual identity, segment audiences, manage social media, design a website, prepare press kits, and apply strategies to promote mobile games from early development through launch.
This isn’t a course for absolute beginners; it’s best suited for those with basic knowledge of video games or some prior experience in development or marketing to fully benefit from the content.
You only need basic computer skills, internet access, and a willingness to learn about game promotion. Having a game project or idea to apply the concepts is recommended.
You’ll learn how to create engaging content, use hashtags, organize social events, share updates, connect with your community, increase interactions, and leverage platforms like Twitter, Facebook, Instagram, and Discord to boost your game’s visibility.
The course teaches you how to build a strong visual identity (name, logo, and imagery) so your studio and games stand out, build trust, and get noticed in the market.
You’ll discover how to plan, launch, and promote crowdfunding campaigns, communicate your project effectively, create compelling materials, and engage your community to reach your funding goals.
You’ll learn to plan marketing activities from early stages, keep communication flowing with your community, prepare descriptions and press kits, and adjust strategies throughout the game’s lifecycle.