Marketing for Video Games with Zero Budget
A course by Steve Durán , Video Game Developer
Develop a promotion strategy to make your video game known among the gaming community without financial investment
Develop a promotion strategy to make your video game known among the gaming community without financial investment
Sometimes, following our dreams doesn't require a huge financial investment. A perfect example of this is Steve Durán, video game developer and founder of Ogre Pixel, the professional studio through which he developed his Lonesome Village project thanks to a funding campaign. After bringing you Platform Game Creation with Unity, Steve now teaches you how to promote your games without a budget.
In this course, learn marketing strategies to get your video games out there. Start by identifying your audience and defining objectives, then get to know the main communication channels to build a substantial community. Create a roadmap of actions to engage gamers organically with zero investment.
What will you learn in this online course?
10 lessons & 18 downloads
- 100% positive reviews (28)
- 1,340 students
- 10 lessons (1h 4m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a marketing strategy with zero economic investment and create a series of actions and content to engage gamers organically.
Projects by course students
Who is this online course for?
Video game developers who want to get their name recognized in the gaming community and make their projects more visible.
Requirements and materials
To take this course, all you need is the ability to operate your social media and email.
Reviews
A course by Steve Durán
Steve Durán has a degree in Computer Science and, since he learned to program, he has dedicated himself to developing small games and experiments. In 2014, he taught himself how to use Unity and from that moment he began to develop video games professionally.
He is the founder and director of Ogre Pixel, a professional video game development studio where they create fantasy stories in the form of video games with their own brand aimed at the general public. In Ogre, they have players from all over the world.
Content
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U1
Introduction
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About Me
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Influences
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U2
Core items
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Define your audience and your objectives
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Identity and brand
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Social media
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U3
Approach and contact
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Main social channels
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Events and conferences
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How to contact the press
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U4
Run the media plan
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How to create a description for your video game on the platforms
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Calendar of marketing and development of your video game
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FP
Final project
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Marketing for Video Games with Zero Budget
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jenniferselenyrosales2001
Plusexplicación detallada, clara y concisa.
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karinaporto
GOSTEI MUITO
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rodrigocruzart
Espero aprender muito sobre o assunto
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zombietron
Si está bueno el curso, sencillo y directo. Da buenos conejos.
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velosoalvaro
Bom curso, fala sobre boas ideias de gerenciamento das redes sociais.
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