Communication Strategy for Brands
A course by Adrian Mediavilla , Strategic planner
Joined January 2021
Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment
Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment
Joined January 2021
Want to learn how to connect brands with people? Find out how to combine strategy and creativity to create relevant and successful communication solutions alongside Adrián Mediavilla, strategic planner and cofounder of Slap Global. He has worked with brands like Toyota, Vodafone, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
In this course, Adrián teaches you the keys to developing a successful brand strategy. By considering factors such as target audience, competition, insight, message, and channels, discover how to create a powerful communication strategy for the brand of your choice.
What will you learn in this online course?
13 lessons & 16 downloads
- 78% positive reviews (18)
- 739 students
- 13 lessons (1h 37m)
- 16 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brand communication strategy considering factors such as target audience, competition, insight, and more.
Projects by course students
Who is this online course for?
Anyone who wants to understand how brands work, given we are surrounded by them on a daily basis. The course is also perfect for anyone wishing to establish their own brand.
Requirements and materials
No previous knowledge of strategy or advertising is needed for this course, just the desire to learn all about the world of brands.
As for materials, Adrián provides some reading content, but you also need a computer or a device with access to Google Trends, Google Ngram Viewer, and SurveyMonkey.
Reviews
A course by Adrian Mediavilla
Adrián Mediavilla is a strategic planner and cofounder of Slap Global, a business accelerator providing creative solutions to marketing strategies. He studied advertising with the aim of improving the coexistence between brands and people, starting out in his career at Publicis Healthcare in Madrid. From there, he went to Publicis Worldwide in Paris, then to Saatchi & Saatchi in London, and returned to work at Sra. Rushmore agency in Madrid, where he is still based.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
Content
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U1
Introduction
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Presentation
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influences
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U2
Brands in the "Skip Ad" era
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Brands and advertising
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Brand communication: beyond advertising 1
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Brand communication: beyond advertising 2
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What is the strategy for?
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U3
develop a strategy
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The 4 Cs: company, culture, category and consumers
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Libero magazine: our case study
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Who is the brand communication aimed at?
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What is the problem to be solved?
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From strategy to creativity
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U4
The results
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Measuring communication success
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Tips for working on brand strategy
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FP
Final project
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Creative strategy for brand communication
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
patomantaras
Excelente curso!!! "Comunicacion de Marcas" es una herramienta ideal para logar un proyecto profesional entre el marketing y el diseño.
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karinaopazo.az
Tomé el curso con la expectativa de poder complementar mi conocimiento acerca del área, pero me parece muy muy básico, creo que estaría bien catalogarlo como 'curso para principiantes'
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oscarpineda71
Muy buen curso para conocer los fundamentos y conceptos del branding en general.
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santinosorgente
Un muy buen curso para aprender sobre marcas, publicidad y marketing siendo principiante, lo que ayuda a abrir el cerebro y enteder mejor el mundo de las marcas.
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parker_leonardo
PlusUna vision general para principiantes
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