Handmade Visual Identity
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
Create the stationery and packaging for a brand using artisanal methods
Joined February 2011
In this online course, designer Elena Sancho (Tatabi Studio) teaches you how to create all the stationery for a fashion brand using artisan methods and a carefully chosen aesthetic.
From the search for the personality of the brand until all the material is ready to go, Elena shows you a lot of interesting materials and incredible handmade techniques that you can then apply to a commission or to your own brand. Design the cards, the packaging, and the catalogue, creating a unique, tailored identity by hand, and best of all: having a great time!
So, give your computer a break because you don't need it too much. Join the craft revolution!
What will you learn in this online course?
15 lessons & 27 downloads
- 97% positive reviews (682)
- 11,234 students
- 15 lessons (2h 33m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe InDesignWho is this online course for?
Anyone who wants to learn how to create a brand identity in a creative and original way. It may interest you if you are a graphic designer, illustrator, fashion designer, if you are creative and are about to launch your own brand, or simply if you want to work with your hands and put digital design aside for a bit.
Requirements and materials
For this branding course you need a computer and basic knowledge of Illustrator and InDesign. Regarding the materials, Elena uses scissors, die cutters, stamps, all kinds of paper, a manual screen printing machine, and colored threads, but you can use whatever you want. The most important thing is to want to look for cool materials that work well for your brand.
Reviews
Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
Content
-
U1
We start
-
About Tatabi
-
Inspiration
-
-
U2
Focusing the brand
-
Brand personality
-
Graphic variables
-
-
U3
materials
-
Materials and tools
-
Technical books
-
-
U4
Stationery
-
Logo design
-
Design of the cards
-
Production of cards
-
Ideas cards
-
Packaging with screen printing
-
-
U5
The catalog
-
Types of binding
-
Maquetación
-
Designing the catalog
-
Binding
-
-
FP
Final project
-
Visual identity handmade
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design catalogs, covers, and cards from the initial brief all the way through to printing, using both manual and digital techniques—including layout in InDesign, Japanese bookbinding, material selection, and customization with artisanal finishes.
This is an intermediate-level course, perfect if you already have basic graphic design knowledge and want to deepen your skills in layout, handcrafted production, and professional printing processes.
You’ll need access to Adobe InDesign and Illustrator, manual tools like a ruler, craft knife, thread, needle, a hole punch, bookbinding materials, various types of paper, and some supplies for custom finishes.
You’ll learn how to properly set up bleeds, margins, and resolution in InDesign, and export PDF files that meet print shop standards to ensure the best results.
The course covers Japanese bookbinding, using fasteners, sewing, precise cutting, die-cutting, and hands-on techniques to create unique finishes on catalogs and stationery.
Yes, you’ll learn how to convert images to CMYK, adjust resolution, apply bleeds, and arrange page imposition for professional offset or digital printing.
It blends artisanal and digital processes, covering everything from concept development and moodboards to the manual production of unique graphic pieces, focusing on handmade identity and customization.
Adobe InDesign
Me encanto! y en la era de la IA amo volver a lo handmade
Muy bueno!
Hola!! Excelente curso!!! Muchas Gracias!! 🚀
Muy interesante este curso, estoy viendo muchas cosas que me están inspirando para mi proyecto.
É um bom curso, apesar de que eu esperava que fosse mostrado mais que um projeto apenas.
Ainda assim, tem muitas coisas interssantes.