Digital Marketing Plan for Your Business
A course by Madeca Palacios , Digital Marketing Specialist
Joined April 2020
Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign
Explore the tools needed to create an effective digital marketing plan for your business and launch your first campaign
Joined April 2020
In this online course, design an effective digital marketing campaign to unleash the potential of your business or project. Learn how to create a buyer persona and determine which digital platforms and influencers are key to your campaign's success.
Join Madeca Palacios, digital marketing specialist who has collaborated with big-name brands like KFC, Unilever, and L’Oréal Paris, and discover smart strategies for analyzing your business' data and how to use those insights to your advantage. Understanding consumer behavior is the best way to make any business thrive.
What will you learn in this online course?
14 lessons & 22 downloads
- 99% positive reviews (77)
- 3,299 students
- 14 lessons (1h 36m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design your first digital marketing campaign for your business or project using the marketing strategies learned throughout the course.
Projects by course students
Who is this online course for?
Digital marketing enthusiasts and anyone interested in learning about consumer behavior.
Requirements and materials
No prior knowledge is necessary for this course. As for materials, you need a computer, paid digital tools like Meltwater and free ones like Facebook Audience and Google Trends, as well as others that your teacher will specify during the course.
Reviews
A course by Madeca Palacios
Madeca Palacios is a digital marketing specialist and cofounder of Podit, a podcast producer for creators and businesses. Her passion for marketing grew out of her curiosity for understanding consumers and what motivates them to purchase a product or service.
She has developed digital strategies for major brands like KFC, Unilever, and L’Oréal Paris.
Content
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U1
Introduction
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About Me
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Influences
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U2
The First steps with the ECA method
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Knowing Your Business
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Establishing Your Brand
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Knowing Your Audience
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U3
Objectives and the Digital Ecosystem
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The Goals of Your Digital Plan
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Massive Platforms
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Specialized and Communication Platforms
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Developing Your Digital Ecosystem
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U4
Our Strategy in an Action Plan
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Strategy and Action Plan
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Content Strategy and Social Media Marketing
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Influencer Marketing
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U5
Launching the First Digital Campaign
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Activation Campaigns
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The Campaign
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FP
Final project
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Digital Marketing Plan for Your Business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
sinuhe.vela
Bastante claro y efectivo el curso.
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capitanfuturo
Espectacular, me encantó, va directo al grano y entrega un montón de información y enlaces útiles. Tomaría otro curso con la profe.
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anastasiaculurides
PlusPoignant, interesting, informative and inspiring!
hermed628
Muy interesante lenguaje fácil de asimilar, muestra bastante experiencia.
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williamscruzj
Muy didáctico. Excelente forma de explicarlo. Lenguaje simple y ejemplos prácticos.
Muy buen curso,
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