Design Simple and Effective Visual Identities
A course by Pánico Estudio, Branding Studio
Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding
Want to build punchy branding campaigns that are full of character? If you want to break free from the shackles of the corporate sector and create brands with personality and attitude, this online course is for you. Learn to design visual identities alongside Paulina and Marcelo, the founders of Pánico Estudio.
They teach you to look for the essence of a brand and define a concept that is direct and free of any unnecessary embellishments. Explore the components involved in generating a powerful and authentic visual system before discovering their graphic design process the fun way, avoiding creative block and acquiring a style that breaks away from traditional branding.
What will you learn in this online course?
15 lessons & 27 downloads
- 99% positive reviews (82)
- 3,741 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Challenge yourself creatively by developing a final brand proposal.
Projects by course students
Who is this online course for?
Anyone interested in graphic design and brand identity who wants to lean towards a more informal and innovative approach.
Requirements and materials
To take this course, it's important to be familiar with using Adobe Illustrator and Adobe Photoshop.
Reviews
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
Content
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U1
Introduction
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Presentation
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Influences
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U2
What Does Disruptive Branding Mean?
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Losing Fear of Freedom
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Understanding the Challenge
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Pánico Customers
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U3
Define the Concept
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Who Are We?
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Collecting Ideas
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Defining the Concept: Mood Board
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U4
Transforming the Concept
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Starting the Typography
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A Strong Logo
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Visual Universe
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The Color
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Submit Proposal
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U5
Finishing the Project
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Applications
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How to Launch It and How to Show It
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FP
Final project
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Design Simple and Effective Visual Identities
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn to develop disruptive branding processes, craft authentic visual identities, build flexible logos and graphic systems, and blend influences like Bauhaus and Asian design—combining minimalism and cultural fusion to create memorable brands.
This is an intermediate-level course; basic graphic design knowledge and familiarity with digital tools like Illustrator are recommended to fully benefit from the content.
You’ll need basic design skills, access to graphic editing software (preferably Illustrator), and a willingness to experiment with unconventional creative processes.
The course mixes theory on authenticity and brand processes with practical exercises to develop visual identities, create moodboards, logos, and client presentations.
By the end, you’ll be able to create authentic, visually striking brands, develop versatile graphic systems, deliver professional proposals, and strengthen your portfolio with innovative projects.
Yes, the course guides you step-by-step in creating typographic logos and adaptive graphic systems using experimental methods and references from various art movements.
You’ll learn how to gather, organize, and filter visual references using platforms like Pinterest and Instagram, crafting effective moodboards that capture concepts and steer the creative process.
This course is really helpful if you're an intermediate Brand Designer. Also, if your Brand's personality is based around disruption, boldness, and rebellion, you should definitely consider this course.
El descuento por la valoración del curso no podría importarme menos. Tomé otros cursos de doméstica y son siempre últiles, que yo recuerde no me molesté en ponerles valoración, pero estoy ENCANTADÍSIMX con PÁNICO. La transparencia en el discurso me sorprende muchísimo, son realmente atrevidos, no termino de agradecer estar formandome acá. Está muy bien hecho el curso, la información es muy valiosa, se aprovecha al 100 la compra. Si hablamos de BRANDING RECOMIENDO IR CON ESTE. SÍ O SÍ.
El curso es muy sencillo de entender y de aplicar, incluso para personas que tenemos nula experiencia en diseño y marketing.
Un curso simple y muy efectivo, te enseña como enfrentar un proyecto de branding desde 0, hasta como mostrarlo en tu portafolio, muy bueno!!
This is helping me a lot in coming up with a brand concept for some events that require an underground feel. Helps me visualize the concepts better!