Design Simple and Effective Visual Identities
A course by Pánico Estudio , Branding Studio
Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding
Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding
Want to build punchy branding campaigns that are full of character? If you want to break free from the shackles of the corporate sector and create brands with personality and attitude, this online course is for you. Learn to design visual identities alongside Paulina and Marcelo, the founders of Pánico Estudio.
They teach you to look for the essence of a brand and define a concept that is direct and free of any unnecessary embellishments. Explore the components involved in generating a powerful and authentic visual system before discovering their graphic design process the fun way, avoiding creative block and acquiring a style that breaks away from traditional branding.
What will you learn in this online course?
15 lessons & 27 downloads
- 98% positive reviews (65)
- 2,886 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Challenge yourself creatively by developing a final brand proposal.
Projects by course students
Who is this online course for?
Anyone interested in graphic design and brand identity who wants to lean towards a more informal and innovative approach.
Requirements and materials
To take this course, it's important to be familiar with using Adobe Illustrator and Adobe Photoshop.
Reviews
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
Content
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U1
Introduction
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Presentation
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Influences
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U2
What Does Disruptive Branding Mean?
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Losing Fear of Freedom
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Understanding the Challenge
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Pánico Customers
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U3
Define the Concept
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Who Are We?
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Collecting Ideas
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Defining the Concept: Mood Board
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U4
Transforming the Concept
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Starting the Typography
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A Strong Logo
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Visual Universe
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The Color
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Submit Proposal
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U5
Finishing the Project
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Applications
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How to Launch It and How to Show It
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FP
Final project
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Design Simple and Effective Visual Identities
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
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tremendoo
iglesias1marcelo
Plusun curso basico para comenzar en el diseño de Identidades Visuales
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dresandres95
UN MUY BUEN CURSO PARA EMEZAR A PENSAR DIFERENTE .
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henry.ortega
PlusPaulina y Marcelo, los fundadores de Pánico Estudio, destacan como maestros excepcionales en este curso de branding. Su enfoque es refrescante y auténtico, logrando transmitir de manera clara y sencilla conceptos complejos sobre el diseño de identidad visual. A lo largo de las lecciones, su pasión por crear marcas con personalidad y actitud es evidente, y su habilidad para inspirar a los estudiantes a romper con los moldes tradicionales del branding es admirable.
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carmeengil.26
Muy bien explicado, todos los pasos a seguir son ordenador, claros y profesionales.
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