Storytelling and Communication to Sell Creative Projects

A course by Vanesa Rodríguez Agüera , Creative Director

Creative Director. Madrid, Spain.
Joined August 2015

Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators

100% positive reviews (22)
1,290 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Learn communication, persuasion and negotiation techniques to find your own voice and create a successful pitch for clients, investors or collaborators

Everyone can have a good idea, but to truly get a project off the ground, you need to know how to sell it. This is the problem that creative director and copywriter Vanesa Rodríguez sets out to solve in her online course, backed by her extensive career and experience working with major Spanish advertising agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more.

Vanesa teaches you a range of techniques to turn your creative project into a reality. She shares practical advice on how to successfully present your idea to clients, investors, or collaborators while finding your own voice. Learn how to seamlessly weave storytelling into your pitch to engage listeners and how to boost your confidence using communication, persuasion, and negotiation techniques. When it comes down to it, there's no one better to sell your project than you.

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What will you learn in this online course?

14 lessons & 39 downloads

Discovering our potential
7 minutes, 36 seconds
Market analysis
7 minutes, 0 seconds
Definition of the project
8 minutes, 10 seconds
Storytelling keys
7 minutes, 44 seconds
The pitch
4 minutes, 19 seconds
Training your confidence
2 minutes, 23 seconds
  • 100% positive reviews (22)
  • 1,290 students
  • 14 lessons (1h 31m)
  • 39 additional resources (17 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Decide on a project, idea, or proposal you want to sell, then set objectives for the sales meeting, discover your personal communication style, and prepare a pitch to present it.

Who is this online course for?

Anyone, regardless of their profession, who needs clients, collaborators, partners, or investors, to get their project off the ground. This course is also great for anybody interested in improving their communication skills for everyday life.

Requirements and materials

No prior knowledge is required for this course.

In terms of materials, you need a notebook and a mirror to observe your expressions and posture, as well as a computer or any other device with a camera, microphone, and Adobe Acrobat for displaying your presentation.


Reviews

1,290 Students
22 Reviews
100% Positive ratings

Vanesa Rodríguez Agüera

Teacher Plus
Creative Director

Vanesa Rodríguez is a creative director and copywriter. She's been working in advertising for 16 years and has gained experience within a variety of creative digital departments in healthcare, events, and BTL advertising for leading Spanish agencies such as BTOB Livebrands, BURNS The Agency, Tiempo BBDO, Havas Health & You, Grow, and more. She has also collaborated as a freelance copywriter and scriptwriter for big and small brands alike.

Throughout her extensive career, she has earned multiple awards and recognitions and has fulfilled several of her dreams, including writing for major brands like Coca-Cola and Disney and selling TV series to audiovisual producers.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    If you don't sell it, it doesn't exist

    • Discovering our potential
    • Market analysis
    • Definition of the project
  • U3

    The moment of truth: the pitch

    • Storytelling keys
    • The pitch
    • Training your confidence
    • Meeting types
  • U4

    Let's close the deal

    • A memorable start
    • Persuasion
    • Time to negotiate
  • U5

    The meeting is not everything

    • Your own success
    • After the conference
  • FP

    Final project

    • Storytelling and Communication to Sell Creative Projects

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Storytelling and Communication to Sell Creative Projects. Marketing, and Business course by Vanesa Rodríguez Agüera

Storytelling and Communication to Sell Creative Projects

A course by Vanesa Rodríguez Agüera
Creative Director. Madrid, Spain.
Joined August 2015
  • 100% positive reviews (22)
  • 1,290 students