Google Analytics: Introduction to Data Analysis
A course by Ricardo Tayar LópezEntrepreneur, Digital Creator, and Author
A course by Ricardo Tayar López, Entrepreneur, Digital Creator, and Author
Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions
Ready to start using Google Analytics, the most popular data analysis service on the web? In this online course, discover the secrets to this industry-leading tool alongside Ricardo Tayar, CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services.
See how to leverage the objective data provided by Google Analytics to better understand your users, tracking their visits, activity on your website or app, and even where they're navigating from. Learn to set your objectives and read key reports, as well as interpret and measure your metrics to enhance your digital solutions and designs.
What will you learn in this online course?
17 lessons & 19 downloads
Google Analytics: what it is and how it works 1
19 minutes, 28 seconds
Google Analytics: what it is and how it works 2
20 minutes, 59 seconds
Audience: who sees my website or app? 1
17 minutes, 33 seconds
Audience: who sees my website or app? 2
15 minutes, 57 seconds
Acquisition: where are my visitors coming from? 1
15 minutes, 41 seconds
Behavior: what do they do on my website or app? 1
14 minutes, 17 seconds
What's included in this course?
Ricardo Tayar starts the course by introducing himself and telling you about his professional career. He also describes the wonders data have done for him and how they can help you achieve the same.
Continue with an overview of what data analytics is and find out why it's so crucial for modern companies. See how Google Analytics works and has evolved over time, exploring the differences between version 4 and its predecessor, Universal.
Next, look at the insights that GA reports offer, what they reveal about your users, and how to leverage that information to strengthen your digital solutions. Put your data to work to set achievable objectives and learn how to measure your performance, as well as create reports and interpret key metrics.
Finally, Ricardo shows you how to make data-driven decisions and take action. You now have the tools and knowledge to optimize your website or app based on a thorough understanding of your users.
What is this course's project?
Design a set of dashboards on Google Analytics to track the most relevant data for your online business.
Projects by course students
Who is this online course for?
Anyone with a website or app who's interested in learning how to optimize their designs by leveraging user data. As an introduction course, it's also perfect for anybody who's looking for an easy and practical approach to understanding how Google Analytics works.
Requirements and materials
No previous knowledge is necessary for this course, just internet access, a Gmail account, and a thirst for learning something new.
Reviews
- 1 month ago
buena informacion, completa a buen precio
- 1 month ago
El profesor explica claramente los conceptos, aunque el curso debería actualizarse porque Google descontinuó a Universal Analytics y hoy se debe centrar totalmente en Google Analytics 4
- 2 months ago
realmente vale la pena aprender esto
- 3 months ago
Ricardo hablo muy bien y con base sólida sobre Google Analytics.
- wenbarrantes_wbPLUS4 months ago
El curso me ha parecido super completo, actualmente que trabajo en este ambito se me hizo re facil entender y aplicar los tutoriales que Ricardo presenta.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
Content
- U1
Introduction
- About me
- Inspiration
- U2
Introduction to digital analytics
- Digital analytics: brief history
- Google Analytics: what it is and how it works 1
- Google Analytics: what it is and how it works 2
- The evolution of Google Analytics
- U3
Main reports in Google Analytics
- Audience: who sees my website or app? 1
- Audience: who sees my website or app? 2
- Audience: who sees my website or app? 3
- Acquisition: where are my visitors coming from? 1
- Acquisition: where are my visitors coming from? 2
- Behavior: what do they do on my website or app? 1
- Behavior: what do they do on my website or app? 2
- U4
Objectives, data visualization and decision making
- Defining goals to measure conversions 1
- Definition of objectives to measure conversions 2
- Reporting
- Data-informed decision making
- FP
Final project
- Google Analytics: Introduction to Data Analysis
What to expect from a Domestika course
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FAQs
You’ll learn how to implement, configure, and analyze data with Google Analytics 4 to optimize websites, interpret key metrics, create custom reports, and make data-driven decisions that enhance user experience and digital performance.
This is an intermediate-level course, perfect for those who already have basic knowledge of digital environments or websites and want to deepen their understanding of web analytics and Google Analytics 4.
All you need is a computer, internet access, and a Google account. No prior experience with Google Analytics is required, though basic familiarity with website management is recommended.
The course walks you through setting up an account, configuring a property and data stream, and adding the tracking code on platforms like WordPress and other CMSs.
Yes, the course covers the key differences between Universal Analytics and Google Analytics 4, including structure, metrics, events, and measurement capabilities, so you can choose the right version and migrate properly.
Yes, you’ll learn how to interpret audience, technology, behavior, and acquisition reports to spot patterns, segment users, and improve your site’s experience and performance.
Yes, the course teaches you how to customize reports, segment audiences, apply advanced filters, and extract insights tailored to your business goals.