Google Analytics: Introduction to Data Analysis
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions
Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions
Ready to start using Google Analytics, the most popular data analysis service on the web? In this online course, discover the secrets to this industry-leading tool alongside Ricardo Tayar, CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services.
See how to leverage the objective data provided by Google Analytics to better understand your users, tracking their visits, activity on your website or app, and even where they're navigating from. Learn to set your objectives and read key reports, as well as interpret and measure your metrics to enhance your digital solutions and designs.
What will you learn in this online course?
17 lessons & 19 downloads
- 98% positive reviews (92)
- 5,549 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a set of dashboards on Google Analytics to track the most relevant data for your online business.
Projects by course students
Who is this online course for?
Anyone with a website or app who's interested in learning how to optimize their designs by leveraging user data. As an introduction course, it's also perfect for anybody who's looking for an easy and practical approach to understanding how Google Analytics works.
Requirements and materials
No previous knowledge is necessary for this course, just internet access, a Gmail account, and a thirst for learning something new.
Reviews
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
Content
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U1
Introduction
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About me
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Inspiration
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U2
Introduction to digital analytics
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Digital analytics: brief history
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Google Analytics: what it is and how it works 1
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Google Analytics: what it is and how it works 2
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The evolution of Google Analytics
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U3
Main reports in Google Analytics
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Audience: who sees my website or app? 1
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Audience: who sees my website or app? 2
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Audience: who sees my website or app? 3
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Acquisition: where are my visitors coming from? 1
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Acquisition: where are my visitors coming from? 2
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Behavior: what do they do on my website or app? 1
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Behavior: what do they do on my website or app? 2
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U4
Objectives, data visualization and decision making
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Defining goals to measure conversions 1
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Definition of objectives to measure conversions 2
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Reporting
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Data-informed decision making
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FP
Final project
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Google Analytics: Introduction to Data Analysis
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
gonzalezhendrik24
PlusUn curso 100% recomendable, muy profesional y facil de entender.
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bsanr
Es un curso dinámico
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carlos_sc0601
PlusBuen curso.
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milasc167
Muy bueno el curso, me sirvió mucho para conocer el mundo del análisis de datos.
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normalugogalicia
Aún no termino el curso, pero se ve que domina el tema
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