Google Analytics: Introduction to Data Analysis
A course by Ricardo Tayar López , Entrepreneur, Digital Creator, and Author
Learn to use the industry-leading tool to track your business metrics and improve your strategies, sales, and conversions
Ready to start using Google Analytics, the most popular data analysis service on the web? In this online course, discover the secrets to this industry-leading tool alongside Ricardo Tayar, CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services.
See how to leverage the objective data provided by Google Analytics to better understand your users, tracking their visits, activity on your website or app, and even where they're navigating from. Learn to set your objectives and read key reports, as well as interpret and measure your metrics to enhance your digital solutions and designs.
What will you learn in this online course?
17 lessons & 19 downloads
- 97% positive reviews (114)
- 7,355 students
- 17 lessons (3h 55m)
- 19 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a set of dashboards on Google Analytics to track the most relevant data for your online business.
Projects by course students
Who is this online course for?
Anyone with a website or app who's interested in learning how to optimize their designs by leveraging user data. As an introduction course, it's also perfect for anybody who's looking for an easy and practical approach to understanding how Google Analytics works.
Requirements and materials
No previous knowledge is necessary for this course, just internet access, a Gmail account, and a thirst for learning something new.
Reviews
Ricardo Tayar López
A course by Ricardo Tayar López
Ricardo Tayar is the CEO and founder of Flat 101, a company specialized in conversion rate optimization (CRO) for digital products and services, underpinned by 200 digital professionals working in the fields of UX/UI, analytics, development, and traffic generation. Ricardo began his career as a UX designer and digital analyst.
He's worked for big-name companies like Inditex, Vodafone, Meliá, Mediaset, MediaMarkt, Desigual, Loewe, Mapfre, Sanitas, ING, Banco Santander, BBVA, Barceló, and more. He also teaches at business schools and universities and gives talks at both a local and international level.
Content
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U1
Introduction
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About me
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Inspiration
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U2
Introduction to digital analytics
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Digital analytics: brief history
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Google Analytics: what it is and how it works 1
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Google Analytics: what it is and how it works 2
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The evolution of Google Analytics
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U3
Main reports in Google Analytics
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Audience: who sees my website or app? 1
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Audience: who sees my website or app? 2
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Audience: who sees my website or app? 3
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Acquisition: where are my visitors coming from? 1
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Acquisition: where are my visitors coming from? 2
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Behavior: what do they do on my website or app? 1
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Behavior: what do they do on my website or app? 2
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U4
Objectives, data visualization and decision making
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Defining goals to measure conversions 1
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Definition of objectives to measure conversions 2
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Reporting
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Data-informed decision making
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FP
Final project
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Google Analytics: Introduction to Data Analysis
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What to expect from a Domestika course
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Certificates
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FAQs
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Cours très instructif et très complet.
Je recommande !
The english audio is low quality with choppy editing. The voice is very monotone and it is difficult to stay engaged. The visuals are in Spanish, so it is difficult to follow along.
I wouldn’t recommend this course to non-spanish speaking learners. The English audio quality is not great, the way the teacher speaks in a monotonous way. The content on screen is in Spanish, it makes it hard to follow. I have seen better courses on domestika. The methods used are not varied - it makes the learning quite tedious. The teacher obviously has great knowledge in GA and I nonetheless gained some insights, but the way the information is presented to the learner could be better.
Excelente curso, me amplió la visión operativa que conocía de GA4, ideal para la toma de desiciones basadas en datos reales.
Excelente curso, ideal para empezar con Google Analytics. El profesor domina el tema y lo explica muy claro.