Marketing Funnel Strategy for Digital Media
A course by Paloma Cordeiro , Digital Marketing Specialist
Joined April 2021
Learn to plan and execute a digital strategy for your brand, product, or service from the presentation to the final conversion
Joined April 2021
If change is a keyword in the online world, constant learning is the secret to success in digital marketing. Digital marketing specialist Paloma Cordeiro, who has more than ten years' experience in the field and has worked with big names like Samsung, Coca-Cola, L'Oréal, Accord, and more, helps you build a marketing strategy from start to finish.
In this course, learn to plan and execute a digital marketing funnel strategy for your brand, product, or service. Paloma walks you through each of the phases to attract potential clients from a foundation of brand awareness up to the final conversion.
What will you learn in this online course?
10 lessons & 20 downloads
- 100% positive reviews (45)
- 1,808 students
- 10 lessons (57m)
- 20 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a digital media strategy to apply to your brand, product, or business.
Projects by course students
Who is this online course for?
Marketing and advertising students and professionals, entrepreneurs, and anyone interested in digital marketing.
Requirements and materials
No previous marketing knowledge is necessary as Paloma walks you through everything from start to finish, although a basic understanding of digital media might help you get more out of the course.
Reviews
Paloma Cordeiro
A course by Paloma Cordeiro
Paloma Cordeiro is a Brazilian digital marketing specialist with more than 21 years' experience. She is trained in marketing and has received various certificates for different platforms such as General Assembly, WOMMA, Facebook, and Google Skillshop, to name a few.
She has worked for agencies, websites, companies, and big names including Accor, Rock in Rio, Coca-Cola, L'Oréal, and Kaspersky. She set up her own educational program and has been teaching digital marketing classes for over a decade.
Content
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U1
Introduction
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Presentation
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influences
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U2
Preparation
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Constant learning and the marketer today
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Data driven marketing: data driven
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Consumer research and investigation
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U3
media strategy in practice
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Briefing and start of strategy design
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Media Funnel and Megaphone Strategy
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campaign implementation
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U4
post-campaign
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Measure and optimize campaigns
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The importance of the report
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FP
Final project
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Marketing Funnel Strategy for Digital Media
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What to expect from a Domestika course
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Learn at your own pace
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
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All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Bravo et merci beaucoup pour ce cours qui m'a permis de découvrir l'approche "data" du parcours du tunnel de vente !
Curso nota mil !!! Excelente curso, só tenho elogios!!! A professora é ótima e o curso está me ajudando bastante com algumas dúvidas.Parabéns!!!
Curso excelente! Paloma é uma professora incrível, traz o conteúdo de forma leve e bem dinâmico. Fácil de aprender e bem prático. Super indico!
Gostei bastante do conteúdo!
Muy recomendable!