Typographic Branding: Create Memorable Logos from Scratch
A course by Carlos Mignot , Graphics and Typography Designer
Learn to develop a soulful visual identity by combining branding and typography techniques
Learn to develop a soulful visual identity by combining branding and typography techniques
Letters themselves have the ability to transport the viewer, perhaps to a memory, a sensation, or a strong emotion, before having even understood the message behind them. Graphic designer Carlos Mignot specializes in translating concepts and sensations visually through customized typefaces.
In this course, learn to develop a typographic identity for a brand. Carlos guides you through how to choose a color palette and put your ideas into letters to create inspiring logos using Adobe Illustrator. By the end of the course, you'll have the visual branding resources to present impactful ideas to the client quickly and efficiently.
What will you learn in this online course?
12 lessons & 15 downloads
- 100% positive reviews (340)
- 7,772 students
- 12 lessons (2h 7m)
- 15 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Create a typographic brand identity by designing a logo from scratch considering the color scheme, typefaces and fonts, and brand applications.
Projects by course students
Who is this online course for?
Designers, art directors, students, and anyone interested in improving their branding skills and developing visual identities.
Requirements and materials
Basic knowledge of Adobe Illustrator is necessary for this course.
In terms of materials, you need a computer with access to the software, as well as a pencil, pen, and some paper.
Reviews
A course by Carlos Mignot
Carlos Mignot is a Brazilian graphic and typography designer who specializes in creating custom lettering for brands. He studied at the Miami Ad School Rio, where he learned alongside renowned industry professionals and fostered his passion for typography and lettering.
He currently works at Plau design studio as a branding and typography project coordinator helping different brands find their own personal typography style. He has released his own fonts and worked with brands like Granado, Canal Brasil, NotCo, Stone, and more.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Branding Meets Typography
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What Are Soulful Brands?
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Understanding the Letters
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The Power of Typography
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Basic Brand Strategy
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U3
Bringing the Brand to Life with Soul
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Sketching Typographic Ideas
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Refining the Draft
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Logo Vectorization
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Typographic Pairing
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U4
Assembling a Branding Toolkit
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Toolkit Assembly
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Presentation to the Customer
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FP
Final project
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Typographic Branding: Create Memorable Logos from Scratch
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe Photoshop
henryfe
Excelente curso e didática, fazendo que você entenda de um modo objetivo todo o tipo de tipografia
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nuibima
PlusVery instructive course. Thanks
strutyournastystuff
excelente curso con muchos detalles e inspiración.
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renanpinheiro23
PlusExcelente didática! Amei esse curso, eu que já amava tipografia saí ainda mais encantado com todas as possibilidades.
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artenofio_
Excelente didática! Amei esse curso, eu que já amava tipografia saí ainda mais encantada com todas as possibilidades, a partir de afinamentos, técnicas e um olhar mais apurado. Sensacional!
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