Business Strategy for Creative Brands
A course by Vik Arrieta , Communication Expert
Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand
Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand
Ever wanted to know more about content marketing? Learn how to create a business strategy to launch your creative project with communication expert Vik Arrieta, creator of Happimess and cofounder of Monoblock.
In this online course, develop a launch plan for your new product or service with a content strategy. Learn to think strategically, understand your audience's needs, and identify your value proposition to make it shine with a well-planned execution.
What will you learn in this online course?
17 lessons & 31 downloads
- 100% positive reviews (54)
- 2,072 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a launch plan for your product or service using a mix of digital and analog media following a content marketing strategy.
Who is this online course for?
Anyone who needs to build a launch plan for a new product or service and wants a step-by-step guide to ensure its success.
Requirements and materials
To take this course, it is recommended you have:
- ⦁ basic knowledge of branding, marketing, and communication
⦁ a computer
⦁ an internet connection
Reviews
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
Content
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U1
Introduction
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About Me
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Influences
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U2
Basic Definitions
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Defining Business Goals
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Defining the Ideal Audience
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Building an Unforgettable Story
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Creating a Favorable Context
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The "Mise En Place"
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U3
The Platforms
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Choosing the Platforms That Suit You
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Preparing the Schedule
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Engaging the Audience
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U4
Conversion Tactics
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Opt-ins and C-Commerce
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Email Marketing
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Closing the Sale
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U5
Planning the Design
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Launch Plan 1
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Launch Plan 2
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Measuring and Evaluating Results 1
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Measuring and Evaluating Results 2
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FP
Final project
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Business Strategy for Creative Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
sherleypif
Curso excelente, prático e inspirador. Sem dúvida muito útil.
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paladin
Me ayuda mucho a hacer una mejor planeación para comercializar la marca y saber comunicar mi propuesta de valor.
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maria_1989
PlusHasta ahora me está gustando mucho, como explica todo y los recursos adicionales
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natiriverac
Excelente Curso, muy práctivo
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aguggarcia
El curso está súper completo, pero quizás es muy teórico. Me esperaba todo el proceso aplicado a Monoblock y relatado con experiencias de distintos productos, o experiencias personales de Vik en la marca. Lo sentí muy leído de un libro de marketing y escuché poco de Monoblock, que es una marca que amo mucho. De todas formas lo recomiendo, también por la cantidad de recursos y data que ofrece.
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