Colorful Retail Space Design
A course by Anna Broeng, Retail Designer and 3D Artist
Learn to analyze a brand’s DNA and translate it into a unique store design concept that balances innovative shapes and materials to improve the customer experience
Through clever design and attention to detail, a retail store can be transformed from a lifeless space into a memorable experience for shoppers. Retail designer and 3D artist Anna Broeng specializes in designing impressive spaces for digital exhibitions, fashion brands, and more. She has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration.
In this online course, she teaches you how to analyze a brand and translate its DNA into a store design concept. Learn to ideate and visualize a small shop in 2D and 3D from start to finish using a combination of digital tools. Create dreamy and inspiring environments for an extraordinary customer experience.
What will you learn in this online course?
15 lessons & 17 downloads
What's included in this course?
Begin the course by getting to know retail designer and 3D artist Anna Broeng. Hear about the creative career that led her from studying nursing to designing retail spaces for clients around the world, along with the influences that inspire her.
Dive into what retail design is and take a look at what you can expect from the course. Then learn how you can influence customers with color psychology and develop the knowledge and tools to create customer experiences that enhance shopping.
Time to create a design concept. Begin with brand analysis and learn how to translate it into your work. Research trends in the retail industry and gather inspiration for your project before creating a mood board for your design. See how to incorporate zones, focal points, and a customer journey map. Then learn how to draw professional 2D and 3D visualizations using pCon.planner and Photoshop.
Bring your work together to create a presentation that’s ready to share with a client. To finish the course, Anna talks through the dos and don’ts of retail design.
- 100% positive reviews (34)
- 1,276 students
- 15 lessons (3h 20m)
- 17 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English, German, Spanish, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
pCon-plannerWhat is this course's project?
Design a retail store concept and create a 2D and 3D visualization using pCon.planner and Photoshop.
Projects by course students
Who is this online course for?
This is course is for anyone with an interest in learning to plan and design retail spaces.
Requirements and materials
Previous knowledge of Photoshop is required.
In terms of materials, you will need access to a device with Photoshop and pCon.planner.
Reviews
Anna Broeng
A course by Anna Broeng
Anna Broeng is a Danish retail designer and 3D artist living in Copenhagen. Despite studying to be a nurse, Anna always knew she was destined for a creative career and, as a teenager, dreamed of designing window displays and stores. She went on to study retail design at Westerdals School Of Arts, Communication and Technology and, after graduating, began working as an intern for Salvatore Ferragamo in the visual merchandising and windows department. She worked at various interior design firms including Design Circus before landing her current role of spatial designer at Montana Furniture, where she works part-time alongside offering freelance design concepts to clients around the world.
Anna has collaborated with Simone Noa, Tekla, and Alex Proba, and had her work featured in Elle Decoration, Metropolis, and more. She also worked on a film for the Fashion Film Festival Milano and shares her designs with over 14K followers on Instagram.
Content
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U1
Introduction
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About Me
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Influences
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U2
Retail Design
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What Is Retail Design?
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Colour Psychology for Retail Spaces 1
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Colour Psychology for Retail Spaces 2
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Customer Experiences
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U3
Creating a Store Design Concept
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The Brand DNA 1
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The Brand DNA 2
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Research and Inspiration for Your Project
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Mood Boards and Materials
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Spatial Planning
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Final Visualisations 1
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Final Visualisations 2
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U4
Project Presentation
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Presenting Your Projects to Clients
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Tips I Wish I Had Known
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FP
Final project
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Colorful Retail Space Design
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What to expect from a Domestika course
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Learn at your own pace
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Meet expert teachers
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Certificates
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Get front-row seats
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Connect with a global creative community
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FAQs
Visual merchandising is the strategic arrangement of products and displays to attract customers and enhance sales. It shapes store atmospheres, drives customer flow, and communicates brand identity, making it essential for successful retail design.
This course is designed for intermediate learners with some background in design or related fields. Basic familiarity with design principles and digital tools is recommended for best results.
You’ll need a basic understanding of design concepts, access to a computer, and some familiarity with digital design software like Photoshop and 3D modeling tools. An interest in color, branding, and retail environments is also helpful.
You’ll learn to analyze brand DNA, create mood boards, plan store layouts, apply color psychology, design window displays, and use digital tools for 3D visualization. The course covers all key steps to create engaging retail environments.
The course teaches how different colors influence customer emotions and behavior, and how to strategically apply color combinations to create effective, memorable retail experiences.
Yes, you’ll learn how to develop and visualize retail space layouts using 2D and 3D modeling techniques, including lighting, materials, textures, and digital presentation tools.
You’ll be able to analyze brands, design cohesive retail environments, apply visual merchandising strategies, create 3D visualizations, and confidently present your design concepts to clients.
Adobe Photoshop
pCon-planner
El curso de Anna Broeng me ha resultado muy útil, incluso sin tener conocimientos previos de la materia. Está muy bien organizado, y gracias a sus explicaciones claras y a los ejemplos que va exponiendo a lo largo del curso, se obtiene una visión muy clara, precisa y práctica de la temática.
The course is structured in an organized and clear way, step by step. Each step is given a practical reference, with examples from the field and concrete tools that can be applied immediately.
Ultimately, it is a practical toolbox that will allow you to tackle this type of project
Me encantó el curso. Recomiendo que le vuelvan a dar un repaso. Trucos y claves importantes para llevar a cabo un buen estudio de la marca. Además la profesora tiene un estilo maravilloso y tiene el don de contagiarte también ¡Súper agradecida!.
Amazing and colorful and and gives a lot of inspiration course
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