Introduction to Service Design: Improve User Experience
A course by Gabriela Salinas , Service Designer
Joined June 2021
Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind
Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind
Joined June 2021
If you want your customers to feel special and keep coming back for more, join service designer Gabriela Salinas as she helps you develop the perfect strategy to ensure an excellent user experience. She firmly believes people-centered businesses not only make the best first impressions as brands but actually change their customers' lives.
In this course, learn a simple method to design your own top-quality service, considering the overall user experience as well as the main customer touchpoints, both physical and digital.
What will you learn in this online course?
13 lessons & 18 downloads
- 99% positive reviews (77)
- 2,422 students
- 13 lessons (1h 15m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a user experience strategy for any business you want to improve by making use of the various tools that service design methods offer.
Projects by course students
Who is this online course for?
This course is designed for entrepreneurs and all those who want to specialize in service design, UX design, and customer research.
Requirements and materials
To take this course, you need presentation software such as PowerPoint, Keynote, or Google Slides to present your project in PDF format.
You'll also need a camera or a smartphone as well as sticky notes and markers.
Reviews
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Why design services?
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The methodology
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How to design a service
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Key concepts of service design
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Differences with other methodologies
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U3
Analysis of the current state of the service
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Evaluate the service
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Understand stakeholders
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Understand users
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Diagram the experience
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U4
Better service design
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Devise service improvements
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Create the blueprint of your idea
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Prototype service improvements
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FP
Final project
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Introduction to Service Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
susanaparra09
Es un curso que va directo al punto. Muy bueno
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mogo.iitd
amazing course..well structured
lucas_sfair
Um bom curso introdutório. Só as legendas que poderiam ser mais precisas.
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nidiaarizmendir
Es un curso excelente para aquellos que están interesados en saber los pasos y herramientas para hacer un buen diseño de servicio. Excelente para principiantes y personas que tengan más conocimientos de este tema :)
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samarmolejo
Gabriela es muy natural en su arte y me emociona aprender de ella. Gracias por compartir esta metodología poderosa para la evolución de los servicios, especialmente desde una perspectiva en Latinoamérica.
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