Brand Storytelling: Building Relationships with Consumers
A course by LaValentina , Design Studio and Consultancy
Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters
Learn to tell stories that bring brands to life and help them connect with their audience through compelling characters
According to Valentina Giraldo, founder of the design studio and consultancy LaValentina, the most powerful part of any brand is what it has to say. In this online course, discover how to build a relationship between companies and their consumers through stories.
People connect with stories, not products, which is why storytelling is capable of awakening so many different emotions. Through the construction of characters and their context, learn to tell stories that bring brands to life and give them true meaning, making them impossible not to notice.
What will you learn in this online course?
12 lessons & 13 downloads
- 100% positive reviews (33)
- 918 students
- 12 lessons (1h 19m)
- 13 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brand discourse with a solid and attractive narrative centered around a character.
Projects by course students
Who is this online course for?
Anyone who wants to learn to tell the story behind a brand, such as creative professionals and entrepreneurs.
Requirements and materials
All you need is a keen interest in building a brand that stands out not just for its products, but also for its story.
In terms of materials, you need a pencil, paper, and a computer with PowerPoint, Keynote, or your preferred presentation software.
Reviews
A course by LaValentina
Valentina Giraldo is a designer, artist, entrepreneur, and, since 2015, also the founder of design studio LaValentina. Since launching her business, she's created more than 180 brands across ten countries and collaborated with over 500 companies in varying capacities.
She currently leads a team of 43 people who work to bring expert design to as many companies as possible and change the face of creativity. She considers herself an idea hunter as well as a talent incubator and hopes to one day see Colombia as the global reference for design and creativity thanks to her efforts and those of others like her.
Content
-
U1
Introduction
-
About Me
-
Influences
-
-
U2
Preparation and Research
-
Brands That Tell Stories
-
From the Idea to the Brief
-
Stalk without Shame
-
-
U3
From Research to Action
-
Build a Narrative
-
From Character to Brand
-
Write the Narrative
-
The Title of the Story
-
-
U4
Ideas Sell
-
Brand Universe
-
Tell the Story: Elevator Pitch
-
Presentation of the Speech and Final Advice
-
-
FP
Final project
-
Brand Storytelling: Building Relationships with Consumers
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
matryoshka
Muy buen curso, ayuda a complementar conocimientos y que las identidades gráficas cuenten con un sustento más allá de lo estético, sino de lo creativo y de la experiencia del usuario.
View translation
Hide translation
namarus
Plus¡Excelente! un curso demasiado completo con una explicación perfecta para que realices cada tarea a detalle y puedas hacer volar tu imaginación para conseguir aquel proyecto ideal para ti o tu cliente.
View translation
Hide translation
orangeupsocialmedia
Me encanto la manera tan natural y fácil en la que Valentina va relacionando las partes de este curso, realmente si ya tienes marca o la vas a tener es una muy buena herramienta para incluso plantearte aspectos de tu marca en los que nunca habías pensado
View translation
Hide translation
_diegobranco
Direto ao ponto, didática maravilhosa, conteúdo de alto valor. Super recomendado!
View translation
Hide translation
carinnagutierrez
Me encantó el curso desde el momento en que vi la presentación y los avances.
Recomendado!!! :)
View translation
Hide translation