Creative Brand Identity: How Ideas Find a Home
A course by Marina Willer , Designer
Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out
Explore innovative techniques to keep your mind curious and come up with unique design ideas that help brands to stand out
Designers spend a lot of time looking at the screen, but for Marina Willer, it’s important to switch off and discover new ways of finding ideas. She has designed brand identities for clients including Rolls-Royce and created a feature-length film which has been shown in Cannes and on Netflix.
In this course, Marina teaches you how to keep your mind creative when designing. Discover unique methods for designing innovative brand identities from the initial brief to the final solution. Learn how to brainstorm compelling ideas and bring them to life through real-life branding projects.
What will you learn in this online course?
14 lessons & 11 downloads
- 97% positive reviews (135)
- 4,775 students
- 14 lessons (1h 48m)
- 11 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe Illustrator
Adobe InDesignWhat is this course's project?
Develop a brand identity from the initial brief to the final solution, using a series of creative exercises to generate original ideas.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in creating striking brand identities through innovative methodology.
Requirements and materials
Knowledge of Adobe Photoshop and Illustrator would be beneficial.
You will need a computer with these programs installed, as well as a physical sketchbook if you prefer to work with analogue materials.
Reviews
A course by Marina Willer
Marina Willer is an award-winning designer and filmmaker based in London. She grew up in Brazil in a family of creatives and was always encouraged by them to pursue her artistic side. She studied an MA in graphic design at the Royal College of Art in London and began her career making short films for MTV. From there, she worked in design for 13 years before becoming a partner at the studio that inspired her to become a designer in the first place, Pentagram.
Since then, Marina has developed identities for clients including Serpentine, Rolls-Royce, Moholy Nagy Foundation, Sight and Sound , Hay Festival, and Second Home. She has also designed exhibitions for Ferrari, the Design Museum in London, and more. She has created both short films and her first feature film, which premiered in Cannes. Marina has also won multiple Design Effectiveness Awards and has been nominated for others. She was inducted into Design Week’s Hall of Fame in 2018 and was also honored with the Royal Design for Industry title by the Royal Society of Arts in 2021.
Content
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U1
Introduction
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About Me
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Influences
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U2
Feeding Creativity
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Keeping Your Mind Creative
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Drawing with Your Eyes Shut
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Doodling to Music
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Reimagine
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Reuse: Finding New Life in Discarded Materials
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"Tapeface"
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Doodling with the Whole Body
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U3
From Brief to Brand
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Breaking Down the Brief
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The Brief
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Building a Brand: Battersea
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U4
Bring It Together
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Implementing a Brand in Different Media
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Evaluation, Learnings
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FP
Final project
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Creative Brand Identity: How Ideas Find a Home
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
Adobe InDesign
zaidareyes.yoki
What a lovely artist, very inspirational teacher and the way she explained her job and how to work the creativity in daily life is... such a 'lively and motivating'. Worth the money, the time, Thanks Domestika, such a good course an teacher.
kaleman.isi
Curso maravilhoso para resgatar a criatividade dentro de nós. Sinto que o curso poderia ter sido mais longo, permitindo explorar ainda mais o processo de geração de ideias, já que ele apresenta formas de nos mantermos criativos para que, quando surgirem trabalhos reais, já tenhamos uma bagagem de como solucioná-los. No entanto, gostaria de ter visto mais sobre o processo de geração de ideias durante projetos reais. Apesar de curto, o curso é sensacional. Obrigado, Marina, você é incrível.
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sovdias
Very good and insightful course. Covers both ideas creation as well as an explanation and application of those ideas to a real world project.
florenciagallina
excelente profe ♥
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silke_mo
toller kurs - sehr inspirierend!
viele tolle impulse für neues!
marina willer ist eine tolle frau!
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