Innovative Branding: Create a Complete Visual Identity
A course by Brand Brothers , Graphic Design Studio
Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation.
Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation.
Breathing new life into forgotten brands, making a line of business more concise and understandable, fine-tuning visual identities... These are just some of the passions of Jean-Rémi Massery and Johan Debit, cofounders of graphic design studio Brand Brothers.
Join them and master the steps to create a complete and original branding project, whether it's writing a brief, choosing a typographic logo, or creating the visuals to present to a client. Create a visual identity from scratch by way of an exciting case study and some hands-on exercises.
What will you learn in this online course?
14 lessons & 24 downloads
- 98% positive reviews (49)
- 1,695 students
- 14 lessons (1h 43m)
- 24 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: French
- English · German · French · Spanish · Portuguese · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
CorelDRAWWhat is this course's project?
Create a complete branding project and a presentation dossier for the brand of your choice.
Projects by course students
Who is this online course for?
Graphic designers with some experience in visual identity creation and type design.
Requirements and materials
You need type design knowledge and experience with a vector graphics software like Illustrator or CorelDRAW.
Reviews
A course by Brand Brothers
Brand Brothers is a graphic design studio founded in 2010 by Johan Debit and Jean-Rémi Massery, who specialize in creating innovative, powerful, and functional visual identities and branding to make companies stand out.
The studio has received numerous awards for its work and has been featured in industry magazines such as Étapes, Communication Arts, The Brand Identity, Creative Boom and Sandu Publishing.
Content
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U1
Introduction
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About Us
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Our Sources of Inspiration
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U2
Before design
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Graphic Design in the Corporate Sector
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The Brief: The Basis of the Work
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Go Beyond Surface Ideas
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Sketches and Experiments
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U3
Developing the Visual Identity
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The Design of the Logo 1
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The Design of the Logo 2
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Searching for a Graphic System
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Visual Application 1
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Visual Application 2
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The Graphic Chart
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U4
Presenting Your Visual Identity Project
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A Compelling Case Study
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Promotion of Work on Social Networks
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FP
Final project
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Innovative Branding: Create a Complete Visual Identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
CorelDRAW
juanasomm8
Excelente curso . Práctico
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midoart
good good
alejobaezsion
Excelente curso, una vision muy diferente acerca de la creación de una marca, intuitivo, practico y funcional, super recomendado ;)
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rocio_perezaledda
It´s really usefull how they show their process
maud_daum
J'ai aimé qu ce cours soit en français, c'est plus simple à suivre.
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