Innovative Branding: Create a Complete Visual Identity
A course by Brand BrothersGraphic Design Studio
A course by Brand Brothers, Graphic Design Studio
Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation.
Breathing new life into forgotten brands, making a line of business more concise and understandable, fine-tuning visual identities... These are just some of the passions of Jean-Rémi Massery and Johan Debit, cofounders of graphic design studio Brand Brothers.
Join them and master the steps to create a complete and original branding project, whether it's writing a brief, choosing a typographic logo, or creating the visuals to present to a client. Create a visual identity from scratch by way of an exciting case study and some hands-on exercises.
What will you learn in this online course?
14 lessons & 24 downloads
Graphic Design in the Corporate Sector
2 minutes, 28 seconds
The Brief: The Basis of the Work
2 minutes, 52 seconds
Go Beyond Surface Ideas
3 minutes, 18 seconds
Sketches and Experiments
2 minutes, 42 seconds
The Design of the Logo 1
17 minutes, 53 seconds
The Design of the Logo 2
11 minutes, 40 seconds
What's included in this course?
Start the course by learning more about Jean-Rémi Massery and Johan Debit and the origin of Brand Brothers. They share their experience and take the opportunity to tell you about their sources of inspiration as well as give you some first pieces of advice on the world of design.
Discover the importance of graphics in branding and the different preparatory stages involved in creating a visual identity. Time to get stuck in! Create a brief from the documents provided by the client, after studying the main obstacles faced in the business sector. Then find the tone of the project by doing some initial sketches.
Now, dive into the exciting world of graphic design! Create your typographic logo from a grid by working on the meaning and the symbolism. Using the logo, develop a complete and coherent graphic system that can be applied to various mediums, and produce a graphic charter adapted to contemporary issues.
Create a presentation dossier to showcase your visual identity and win over the client. Johan gives you some final tips to guarantee the visibility of your work on social media.
Recommended software & tools for this course
What is this course's project?
Create a complete branding project and a presentation dossier for the brand of your choice.
Projects by course students
Who is this online course for?
Graphic designers with some experience in visual identity creation and type design.
Requirements and materials
You need type design knowledge and experience with a vector graphics software like Illustrator or CorelDRAW.
Reviews
- 6 months ago
legal
- johannboscan80_1PLUS8 months ago
Buen curso, yo no sabía mucho del sisterma gráfico. Es una buena base para entenderlo y desarrollarlo desde cero. Me gustó mucho el proyecto presentado.
- 8 months ago
Creo que es un buen curso para personas que ya tienen conocimientos de diseño grafico. Para mortales como yo, la verdad no era lo que yo buscaba. Yi buscaba que me enseñaran de 0 todo esto de la identidad grafica, como elegir tipografia, colores etc. No lo recomiendo si no sabes nada de diseño grafico, si da algunas ideas que puedes aplicar sin tener conocimientos pero si buscas algo mas introductorio no lo recomendaria.
- 8 months ago
Excelente curso! Realmente te abre la mente creativa, un millon de posibilidades de diseño, inspirador!
- 9 months ago
I found it very interesting and the teachers are super!
The studio has received numerous awards for its work and has been featured in industry magazines such as Étapes, Communication Arts, The Brand Identity, Creative Boom and Sandu Publishing.
Content
- U1
Introduction
- About Us
- Our Sources of Inspiration
- U2
Before design
- Graphic Design in the Corporate Sector
- The Brief: The Basis of the Work
- Go Beyond Surface Ideas
- Sketches and Experiments
- U3
Developing the Visual Identity
- The Design of the Logo 1
- The Design of the Logo 2
- Searching for a Graphic System
- Visual Application 1
- Visual Application 2
- The Graphic Chart
- U4
Presenting Your Visual Identity Project
- A Compelling Case Study
- Promotion of Work on Social Networks
- FP
Final project
- Innovative Branding: Create a Complete Visual Identity
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
This course is mainly designed for intermediate learners with some background in graphic design or typography, but it’s also accessible to motivated self-taught individuals looking to deepen their skills.
It’s recommended to have a sketchbook, drawing tools (pencils, markers), and a computer with graphic design software like Adobe Illustrator or an equivalent program.
You’ll learn how to create a full visual identity: original logo design, custom character drawing, developing a graphic charter, managing colors and grids, and professionally presenting your projects.
The course covers the creative process, typographic logo development, use of geometry, style exploration, brief construction, applying modernism, pattern creation, and graphic charter development.
Yes, this course guides you step-by-step to design a professional logo and a cohesive visual identity tailored to your brand or personal project.
The course includes exercises in character drawing, creating unique ligatures, exploring grids, and balancing letters to develop one-of-a-kind logos with custom typography.
Some drawing skills are helpful but not required. The course offers accessible methods to experiment on paper and covers shape creation, even for beginners in drawing.