Innovative Branding: Create a Complete Visual Identity
A course by Brand Brothers, Graphic Design Studio
Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation.
Breathing new life into forgotten brands, making a line of business more concise and understandable, fine-tuning visual identities... These are just some of the passions of Jean-Rémi Massery and Johan Debit, cofounders of graphic design studio Brand Brothers.
Join them and master the steps to create a complete and original branding project, whether it's writing a brief, choosing a typographic logo, or creating the visuals to present to a client. Create a visual identity from scratch by way of an exciting case study and some hands-on exercises.
What will you learn in this online course?
14 lessons & 24 downloads
- 97% positive reviews (63)
- 2,633 students
- 14 lessons (1h 43m)
- 24 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: French, English, Spanish (Latam), Italian, Portuguese, Turkish
- English · German · French · Spanish · Portuguese · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
CorelDRAWWhat is this course's project?
Create a complete branding project and a presentation dossier for the brand of your choice.
Projects by course students
Who is this online course for?
Graphic designers with some experience in visual identity creation and type design.
Requirements and materials
You need type design knowledge and experience with a vector graphics software like Illustrator or CorelDRAW.
Reviews
Brand Brothers
A course by Brand Brothers
Brand Brothers is a graphic design studio founded in 2010 by Johan Debit and Jean-Rémi Massery, who specialize in creating innovative, powerful, and functional visual identities and branding to make companies stand out.
The studio has received numerous awards for its work and has been featured in industry magazines such as Étapes, Communication Arts, The Brand Identity, Creative Boom and Sandu Publishing.
Content
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U1
Introduction
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About Us
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Our Sources of Inspiration
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U2
Before design
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Graphic Design in the Corporate Sector
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The Brief: The Basis of the Work
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Go Beyond Surface Ideas
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Sketches and Experiments
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U3
Developing the Visual Identity
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The Design of the Logo 1
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The Design of the Logo 2
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Searching for a Graphic System
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Visual Application 1
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Visual Application 2
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The Graphic Chart
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U4
Presenting Your Visual Identity Project
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A Compelling Case Study
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Promotion of Work on Social Networks
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FP
Final project
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Innovative Branding: Create a Complete Visual Identity
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is mainly designed for intermediate learners with some background in graphic design or typography, but it’s also accessible to motivated self-taught individuals looking to deepen their skills.
It’s recommended to have a sketchbook, drawing tools (pencils, markers), and a computer with graphic design software like Adobe Illustrator or an equivalent program.
You’ll learn how to create a full visual identity: original logo design, custom character drawing, developing a graphic charter, managing colors and grids, and professionally presenting your projects.
The course covers the creative process, typographic logo development, use of geometry, style exploration, brief construction, applying modernism, pattern creation, and graphic charter development.
Yes, this course guides you step-by-step to design a professional logo and a cohesive visual identity tailored to your brand or personal project.
The course includes exercises in character drawing, creating unique ligatures, exploring grids, and balancing letters to develop one-of-a-kind logos with custom typography.
Some drawing skills are helpful but not required. The course offers accessible methods to experiment on paper and covers shape creation, even for beginners in drawing.
CorelDRAW
legal
Buen curso, yo no sabía mucho del sisterma gráfico. Es una buena base para entenderlo y desarrollarlo desde cero. Me gustó mucho el proyecto presentado.
Creo que es un buen curso para personas que ya tienen conocimientos de diseño grafico. Para mortales como yo, la verdad no era lo que yo buscaba. Yi buscaba que me enseñaran de 0 todo esto de la identidad grafica, como elegir tipografia, colores etc. No lo recomiendo si no sabes nada de diseño grafico, si da algunas ideas que puedes aplicar sin tener conocimientos pero si buscas algo mas introductorio no lo recomendaria.
Excelente curso! Realmente te abre la mente creativa, un millon de posibilidades de diseño, inspirador!
I found it very interesting and the teachers are super!