Strategic Foresight for Brands: Plan for Future Success
A course by Rich Radka , Foresight Strategist
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
Learn how to anticipate market, tech, and social trends and use them to build a strategy for the long-term success of a brand’s products and services
Strategic foresight is the process of gathering and analyzing market trends to then anticipate and plan for potential business outcomes. Rich Radka has been ensuring the future success of global brands like Amazon, Microsoft, Sony, Allianz, and more.
In this online course, Rich teaches you how to research credible futures for your own product or service. Discover how to develop a strategic and reliable roadmap to guide you through business decision-making with confidence.
What will you learn in this online course?
19 lessons & 23 downloads
- 100% positive reviews (18)
- 1,454 students
- 19 lessons (4h 9m)
- 23 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English
- German · French · Polish · Dutch · English · Spanish · Portuguese · Italian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Develop a strategy for a practice case that anticipates market, tech, and social trends.
Who is this online course for?
This course is for anyone who wants to learn to analyze market trends strategically to ensure the future success of their business or that of a client.
Requirements and materials
No special knowledge is required, but it helps if you are already comfortable gathering and organizing data.
Reviews
A course by Rich Radka
Rich Radka is a strategic consultant for global brands. By analyzing market and social trends, he develops insights and foresights about the potential futures. He is originally from a small town outside of Chicago, but has lived across the world from the West Coast, Japan, New York City, and currently in Barcelona.
He has worked on almost every continent, with numerous Fortune 100 clients, startups, and global non-profits, including Intel, Samsung, FedEx, Hitachi, P&G, Allianz, Facebook, LinkedIn, The Gates Foundation, WHO, and UNICEF.
Content
-
U1
Introduction
-
About Me
-
Influences
-
-
U2
Framing the Problem and Collecting Data
-
What is Strategic Foresight?
-
Framing
-
Situational Analysis
-
Identifying Signals 1
-
Identifying Signals 2
-
-
U3
Transforming Data into Valuable Insights
-
Data Organization and Analysis
-
Synthesis
-
Speculate and Anticipate
-
-
U4
Potential Strategies
-
Identify Three Potential Strategies 1
-
Identify Three Potential Strategies 2
-
Scenarios for Each Option
-
Select Your Strategy 1
-
Select Your Strategy 2
-
-
U5
Create Your Strategic Futures Playbook
-
Key Considerations
-
Branding and Communication
-
Building a Culture of Agile Anticipation
-
A Roadmap to Move Forward
-
-
FP
Final project
-
Strategic Foresight for Brands: Plan for Future Success
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
lavh1525
Me ha gustado mucho. y muy ilustrativo con muchos ejercicios para poder lograr el análisis para la previsión estratégica.
View translation
Hide translation
jorge
Un curso esencial hoy en día.
View translation
Hide translation
sergiomtz_designer
Excelente curso
View translation
Hide translation
marceladiazorozco
¡Muy interesante! Qué bueno sería una segunda parte del curso!
View translation
Hide translation
michaelnwdt
I took my time to really understand the concepts and fundamentals that Rich explained and then applied them to parts of my business. I also highly recommend delving into the external resources he provides, to really understand the WHY of everything. This is a great course for people with a business and want to future-proof it. Highly recommend.