Introduction to Packaging Design for Brands
A course by Arcal Studio , Design Studio
Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail
Did you know that two out of every three consumers decide to buy a product based on its packaging? In this online course, learn to design stylish packaging alongside sisters Andrea and Daniela Quintero, founders of Arcal Studio, who've collaborated with names such as Narcisa, Fulana Foods, La Veranera, and Bonet.
Throughout the course, learn how to approach a brief and compile all your references into a mood board. Select a color palette, typography, and identify all those little details that translate to the identity of the product. By the end of the course, you'll have the tools to design eye-catching and memorable packaging that connects with the consumer on an emotional level.
What will you learn in this online course?
13 lessons & 29 downloads
- 98% positive reviews (80)
- 3,405 students
- 13 lessons (1h 18m)
- 29 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Italian, Polish, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Follow this straightforward course and learn how to design stylish packaging ready to present to a client, from the typography and colors to the final graphic details.
Projects by course students
Who is this online course for?
Anyone starting out in the world of design wanting to experiment and learn as well as illustrators, designers, art directors, and anyone interested in delving into the world of design and packaging.
Requirements and materials
Basic notions of Photoshop and Illustrator are essential for this course. You also need a computer with both software installed.
Reviews
Arcal Studio
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
Content
-
U1
Introduction
-
Presentation
-
Influences
-
-
U2
Where to Start
-
Importance of Packaging
-
To Plan
-
Research
-
-
U3
Development and Execution
-
Mood Boards
-
Formats and Types of Packaging
-
The Fonts
-
Explore Color
-
Explore the Graphic Elements and Create the Visual Universe
-
-
U4
Presentation and Last Details
-
How to Present to the Client and Create Mock-ups
-
Mechanical Drawing and Prepare the Final Art
-
Printing Techniques and Finishes
-
-
FP
Final project
-
Introduction to Packaging Design for Brands
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to develop brand identities, design creative packaging, build fictional portfolios, and apply global design trends—combining theory and hands-on work with real branding and packaging projects.
Yes, the course is designed for people with some graphic design background who want to deepen their skills in branding, packaging, and art direction for creative projects.
Yes, it’s recommended to have basic knowledge of Illustrator and Photoshop since the course uses these tools to create packaging and digital mockups.
You’ll need a computer with Adobe Illustrator and Photoshop installed, internet access, and digital visual resources to create mood boards and packaging inspiration.
You’ll be able to create fictional portfolios, develop packaging proposals for cosmetics or food, build mood boards, design professional mockups, and prepare print-ready final artwork.
This course equips you with skills to develop branding and packaging projects, build an attractive portfolio, and present professional proposals—boosting your chances in the freelance market.
Yes, you’ll study global and local trends, including sustainability, innovative materials, and relevant visual approaches in the packaging industry.
It's short and simple but it's really packed with helpful information.
Muy bueno para tener una base e inspiración. Pero poca explicación técnica para la creación de troqueles y cajas. Faltaría sumar algunas clases en la parte que se toca illustrator o photoshop, hacerlo más detallado para poderlo aprender. Por el resto bien, interesante.
It's a very good course from which i gained a benefit and learned a lot
Corso carino con spiegazioni semplici, forse troppo semplici con un po' poca struttura e cose tecniche proprio riguardo il packaging in sé
Me encanto, y lo recomiendo para quienes inician este proceso creativo.