Introduction to Packaging Design for Brands
A course by Arcal Studio , Design Studio
Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail
Learn how to design stylish packaging that’s ready to share with clients, from the typography and colors down to the last detail
Did you know that two out of every three consumers decide to buy a product based on its packaging? In this online course, learn to design stylish packaging alongside sisters Andrea and Daniela Quintero, founders of Arcal Studio, who've collaborated with names such as Narcisa, Fulana Foods, La Veranera, and Bonet.
Throughout the course, learn how to approach a brief and compile all your references into a mood board. Select a color palette, typography, and identify all those little details that translate to the identity of the product. By the end of the course, you'll have the tools to design eye-catching and memorable packaging that connects with the consumer on an emotional level.
What will you learn in this online course?
13 lessons & 29 downloads
- 96% positive reviews (56)
- 2,339 students
- 13 lessons (1h 18m)
- 29 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Follow this straightforward course and learn how to design stylish packaging ready to present to a client, from the typography and colors to the final graphic details.
Projects by course students
Who is this online course for?
Anyone starting out in the world of design wanting to experiment and learn as well as illustrators, designers, art directors, and anyone interested in delving into the world of design and packaging.
Requirements and materials
Basic notions of Photoshop and Illustrator are essential for this course. You also need a computer with both software installed.
Reviews
A course by Arcal Studio
Andrea Quintero and Daniela Quintero are the creative directors and founders of Arcal, a design studio based in Bogotá, Colombia that specializes in branding, packaging, and photography. As well as a creative duo they are also the perfect sister act. Their aim is to find attractive and functional graphic solutions based on brand concepts and strategies. Throughout their career they've collaborated with clients like Juan de Dios, Fulana Foods, La Veranera, and Rappi.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Where to Start
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Importance of Packaging
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To Plan
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Research
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U3
Development and Execution
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Mood Boards
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Formats and Types of Packaging
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The Fonts
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Explore Color
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Explore the Graphic Elements and Create the Visual Universe
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U4
Presentation and Last Details
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How to Present to the Client and Create Mock-ups
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Mechanical Drawing and Prepare the Final Art
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Printing Techniques and Finishes
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FP
Final project
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Introduction to Packaging Design for Brands
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
fannymassiel22
Me encantó! Excelente equipo y los comentarios compartidos son de gran provecho para el manejo de las informaciones.
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jeyja.1981
El curso esta bien, faltó un poco más de profundización en la elaboración del packaging como por ejemplo materiales a usar, pero aprendí temas y conceptos que eran nuevos para mí.
¡Muchas gracias!
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housekit
El curso está bastante bien, es claro y sencillo de entender en todo momento.
Quizás en ocasiones siento que no se profundizó demasiado, y era todo a nivel más básico.
Por ejemplo, creo que se abordó el packaging y montaje muy al final y de forma algo superficial.
De todas formas, se explicó todo muy bien y aprendí cosas que no sabia!
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danimarquez232
Muy completo el curso para diseñadores
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rabiavural01
Thank you for sharing us good techniques and packaging principles with us. It's a simple but effective course. I loved your design styles. I wish the documents you shared were also in English. I don't understand Spanish. Thank you :)