Copywriting Essentials for Email Newsletters
A course by Pam Neely , Email Copywriter and Content Strategist
Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business.
Learn to write effective email newsletter copy so you can engage your readers, communicate with confidence, and boost your business.
Emails are one of the most popular and effective ways for people to communicate. Pam Neely, email copywriter, content strategist, and author of 50 Ways to Build Your Email Marketing List, has over 20 years of experience in the field. In this course, she teaches you how to expand your reach, increase engagement, and create copy your subscribers will love.
Learn the principles of successful email newsletter writing, and develop the voice of your copy to effectively connect with your readers. Explore the ways in which you can integrate your newsletters with social media content and expand your reach.
What will you learn in this online course?
13 lessons & 24 downloads
- 98% positive reviews (87)
- 2,472 students
- 13 lessons (2h 16m)
- 24 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write the first issue of your email newsletter using MailChimp.
Projects by course students
Who is this online course for?
This course is for anyone who wants to improve their email newsletter copy in order to build an audience, and increase their reach and engagement.
Requirements and materials
No previous experience is required.
You will need access to a word processor, an email address and an account with an email marketing service.
Reviews
Pam Neely is a professional email copywriter and content strategist from the US, with more than 22 years experience in digital marketing. She has a master’s degree in direct and interactive marketing from New York University. Pam has won multiple awards, including the New York Press Award and the Hermes Creative Award. She also has a best-selling Kindle book, 50 Ways to Build Your Email Marketing List.
Pam also has an email newsletter and coaching business, where she writes email newsletters and digital content for several ad agencies and companies, and helps solo professionals with marketing and content creation.
Content
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U1
Introduction
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About Me
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Influences
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U2
What You Need to Know to Write Great Email Newsletters?
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Goals and Tools for This Course
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Different Types of Email Newsletters
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Understand Your Audience
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U3
How to Write Great Email Newsletters
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The First Draft
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Five Principles of Email Copywriting
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Elements of an Email Newsletter and How to Write It
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Brand Voice
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Five Ways to Get Copy on the Page
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U4
Assembling and Improving Your Newsletter
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Assembling Your Newsletter
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Integrating Social Media and Email Newsletters: Facebook, Twitter and LinkedIn
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Optimizing and Monetizing Your Email Newsletter
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FP
Final project
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Copywriting Essentials for Email Newsletters
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
vinkygola
good course on email copywriting
schulau
Great, condensed information for getting started. Clear, practical, a wonderful place to start.
roibarramx
Un curso útil y básico. Da buenos tips para escribir y formar una NL desde cero.
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roccagabriel65
excelente, me encanta la forma de comunicar y expresar sus ideas, idóneo para contenido del blog en el que estoy trabajando
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alekey
Brillante. Pam tiene mucho oficio y se preocupa por transmitir su sabiduría de forma generosa y detallada.
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