Visual Identity for Brands Inspired by Storytelling
A course by Boo Republic (Marios Georntamilis) , Design Studio
Joined January 2020
Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales
Learn to create unique product and packaging concepts by combining modern and traditional design techniques inspired by myths and tales
Joined January 2020
“Learn from the past to design the future.”
Through his design studio Boo Republic, Marios Georntamilis believes in opening your eyes, ears, and heart to the past to rediscover storytelling treasures. Inspired by folk tales, myths, and classical literature, Marios creates visual identities for branding and product packaging designs. From honey, to ice cream, and olive oil brands, each of his designs communicates a unique message.
In this course, Marios takes you on a journey through the past to discover the anecdotes that inspire history, and create a contemporary design that resonate with viewers. Delve into logo and packaging design to create a custom mock-up by combing modern and traditional techniques.
What will you learn in this online course?
12 lessons & 18 downloads
- 96% positive reviews (24)
- 736 students
- 12 lessons (1h 58m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Develop the visual identity for a product inspired by storytelling by creating its logo design, the packaging, and product labels.
Who is this online course for?
This course is ideal for designers or anyone with a product or brand in need of a visual identity.
Requirements and materials
Basic knowledge of design, Adobe Illustrator and Photoshop are required.
To take this course, you need access to the above-mentioned software, paper, and pencil. Optionally, in the fourth unit, Marios teaches analog printing methods, which requires linocut materials, carving tools, ink, and a roller.
Reviews
A course by Boo Republic (Marios Georntamilis)
Boo Republic is a visual communication design studio founded by Marios Georntamilis in Thessaloniki, Greece. He studied product and systems design engineering at the University of the Aegean. With his expertise in the field of visual communications and graphic design, he founded Boo Republic in 2017, where he works with companies to help them create a visual identity in their branding and packaging.
Their client list include Eurobank, Fischer Pilsner Beer, Zeus is Loose, El Gato Negro, and more. Boo Republic’s work has been featured in online publications like The Dieline, World Brand Design, Packaging of the World, Behance, and Victionary. They are also recipients of numerous awards includig Red Dot design awards, Greek Graphic Design & Illustration Awards, ERMIS awards, and European Design awards.
Content
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U1
Introduction
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About Me
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Influences
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U2
Visual Identity and Folklore
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Designing for a Project: A Suggested Methodology
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The Brief
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Ideation and First Draft 1
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Ideation and First Draft 2
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U3
The Design
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Key Visuals and Logo Design
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Typography and Main Labels
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The Packaging
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U4
Post-production
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Creating a Mock-up Using Artisanal Methods
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Presentation of the Final Deliverables
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To Learn More: How to Clean Up Your Scanned Image
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FP
Final project
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Visual Identity for Brands Inspired by Storytelling
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
miraminkova123
Beautiful course and beautiful design!
coco13
Bon cours
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hai_1988
Great
mohamed_mostafa9077
Very useful course
susana.lagos31
Excelente
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