Powerful Logo Design: Enhance Your Workflow on Illustrator
A course by Friendhood Studio , Brand and Design Studio
Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience
Discover how to use Adobe Illustrator to create impactful logos that resonate with a brand's audience
Making great logos involves two central elements: a powerful concept that resonates with a company, and the technical design skills to execute it. For designers Izzy Bunnell and Alex Reece, Adobe Illustrator plays a key part in the design process. They are the founders of Friendhood, a creative studio specialized in purposeful brands and impactful design, where they have worked with clients including the Edinburgh Book Festival, The NHS, and the Royal Society of Arts.
In this course, they teach you how to use the essential tools of Adobe Illustrator to create outstanding logo designs. Discover how to experiment with vectors to bring finesse to your logos and learn how to use successful branding to help companies grow.
This is the creative duo’s second course with Domestika. In their first, Editorial Design 101, they teach you the fundamentals of designing editorial pieces for books, magazines, and more.
What will you learn in this online course?
15 lessons & 21 downloads
- 100% positive reviews (27)
- 1,025 students
- 15 lessons (1h 54m)
- 21 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
Design a professional logo for either personal or commercial use with Adobe Illustrator.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in learning how to use Adobe Illustrator for logo design.
Requirements and materials
No previous experience is required.
In terms of materials, you will need a computer with Adobe Illustrator, as well as pens, pencils, and paper.
Reviews
A course by Friendhood Studio
Isabella Bunnell is an award-winning illustrator and visual designer from Scotland. Alex Reece is a designer and art director with over a decade of professional experience. Together, they founded Friendhood Studio in Glasgow. Their focus is on defining a brand’s purpose to better connect with its audience.
Friendhood Studio has been featured in Graphik, Creative Review, It's Nice That, Osso Magazine, Mag Culture, The Skinny, The Guardian Culture Guide, and Central Station. Their client list includes Penguin Random House India, Hush Womenswear, Anatomy Brands, among others.
Content
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U1
Introduction
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About Us
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Our Influences
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U2
What Is a Logo? Connecting Skills and Meaning
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Defining a Logo
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What Makes a Logo Work?
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Logos in Modern Branding Systems
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U3
Creating Logos in Illustrator
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The Advantages of Illustrator
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Essential Tools
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Typography: What’s It All About?
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U4
Discovery and Ideation
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Creating a Foundation
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Look and Feel
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Defining a Direction
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Bringing Concepts to Life
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U5
Finalising the Logo: Skills and Finessing
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The “Flower Hour” Logo
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Typography, Colour and Final Touches
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Our Case Study
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FP
Final project
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Powerful Logo Design: Enhance Your Workflow on Illustrator
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
satyajeetmasurkar
Good
goska_byra
Great course!
seeking
Short and Sweet!
Course is great for beginners and has a few hidden gems for those who are familiar with Illustrator.
kateyeys11
Well explained! Good course :)
nina_c
Really good for beginners! It's short and sweet but jam-packed with essential information.