Art Direction and Set Design for Product Photography

A course by I'm blue I'm pink , Creative study

Creative study. Girona, Spain.
Joined October 2012

Learn to take powerful product photographs that capture the personality of your personal project or commercial brand

100% positive reviews (10)
471 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

Learn to take powerful product photographs that capture the personality of your personal project or commercial brand

Nowadays, a product has to reel in the audience as quickly and efficiently as possible. In this online course, Teo and Pedro González, the sibling duo behind the creative studio I'm blue I'm pink, show you how they achieve this through shapes, colors, and lighting

Learn how to use set design to shoot photographs that convey the aesthetic and narrative of a brand or product. Your teachers show you their creative process, which is based on connecting different worlds to create unique images with a good dose of surrealism and a story to tell.

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What will you learn in this online course?

13 lessons & 14 downloads

Art direction and set design
6 minutes, 27 seconds
Brief and schedule
3 minutes, 57 seconds
The concept
6 minutes, 10 seconds
Mood boards
6 minutes, 57 seconds
Colors, textures and props
5 minutes, 10 seconds
The lighting
1 minute, 55 seconds
  • 100% positive reviews (10)
  • 471 students
  • 13 lessons (1h 58m)
  • 14 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create images by working with art direction and set design to visually convey a concept, both for a personal project and for a commercial brand.

Who is this online course for?

People who like to add conceptual and aesthetic value to their photographs.

Requirements and materials

A basic understanding of reflex cameras and flash lighting is recommended.

As for materials, you need a camera and a computer with Adobe Photoshop or Lightroom to edit the images, as well as the main product for the shoot and the objects of your choice to compose the set.


Reviews

471 Students
10 Reviews
100% Positive ratings

I'm blue I'm pink

A course by I'm blue I'm pink

Teacher Plus
Creative study

Teo and Pedro González are the siblings behind the creative studio, I'm blue I'm pink, specializing in art direction, set design, photography, and video. These two curious minds, passionate about art and design, are dedicated to creating brands with their own identity.

Their style is defined as sophisticated, elegant, and surreal, and they are experts in playing with different types of materials, textures, and colors. Teo and Pedro are enthusiastic about working with clients who love design and want to develop their message in a very personal way, such as Baileys, Hornimans, and Fútbol Club Barcelona.


Content

  • U1

    Introduction

    • About Us
    • Influences
  • U2

    The preparation of the project

    • Art direction and set design
    • Brief and schedule
    • The concept
  • U3

    Art direction and set design

    • Mood boards
    • Colors, textures and props
    • The lighting
    • The sketches
  • U4

    Photograph and edit

    • The photo shoot
    • Image editing and retouching 1
    • Image editing and retouching 2
    • Examples of other projects
  • FP

    Final project

    • Art Direction and Set Design for Product Photography

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Art Direction and Set Design for Product Photography. Photography, and Video course by I'm blue I'm pink

Art Direction and Set Design for Product Photography

A course by I'm blue I'm pink
Creative study. Girona, Spain.
Joined October 2012
  • 100% positive reviews (10)
  • 471 students