TikTok Strategy for Beginners
A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer
Joined July 2021
Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics
Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics
Joined July 2021
TikTok provides unlimited potential for both brands and creators; its unique tools like duets, stitches, and replies make collaboration opportunities endless. Molly McGlew is an expert in TikTok. With over 10 years experience working in social media for brands including Vanity Fair, Condé Nast, GQ, and The New Yorker, she specializes in helping brands and individuals create strategies to stand out online.
In this online course, she teaches you to use strategic thinking to grow your audience on TikTok. Learn to understand the platform’s algorithm and tools and use them to develop a five-part strategy for success. Create structure, build a community, and achieve your strategic goals!
What will you learn in this online course?
14 lessons & 22 downloads
- 99% positive reviews (68)
- 4,560 students
- 14 lessons (2h 33m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Tik TokWhat is this course's project?
Create a five-part TikTok strategy document from start to finish.
Projects by course students
Who is this online course for?
This course is for anyone who wants to build an audience on social media through TikTok, from content creators to brands.
Requirements and materials
No previous experience is required.
In terms of materials, you simply need a mobile phone with a camera and a TikTok account.
Reviews
A course by Molly McGlew
Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.
Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.
Content
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U1
Introduction
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About Me
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Influences
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U2
TikTok Essentials
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TikTok 101: Algorithm and Feeds
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A Guide to TikTok’s Tools 1
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A Guide to TikTok’s Tools 2
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Strategy Outline
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U3
Social Reflection and Research
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Audit
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Audience: Current and Target
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Brand Voice: Aesthetic and Tone
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U4
When Creativity Meets Strategy
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Finding Your Content Buckets and Franchises
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Creating Your Content
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Content Planning and Engaging with Your Audience
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Understand Your Metrics
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To Learn More: Content Creation
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FP
Final project
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TikTok Strategy for Beginners
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Tik Tok
natalia.calderon
PlusPara la profesora: Excelente, muy bien explicado, ¡me encantó!
Para Domestika: Los recursos adicionales en pdf deberían existir en español, porque están en inglés solamente.
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vanisealmeida
Gostei muito!
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dianaamoniz
curso muito bom
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_baajkaa_
I did not know anything about TikTok before I took this course. Now I am ready to begin my new adventure on this social media platform. Thank you
raquelsyx
Fácil de entender. Un curso en que tienes una visión muy completa de la red social.
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