Creative Direction for Social Media Campaigns
A course by Rebecca Rowntree , Creative Director
Joined July 2021
Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish
Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish
Joined July 2021
When done right, social media advertising gives a brand the power to connect with its audience in all kinds of different ways. Creative director Rebecca Rowntree uses it to portray a more diverse and realistic view of the world. She has worked on award-winning campaigns for brands like Bodyform, Nike, Sainsbury’s, and PlayStation.
In this course, Rebecca teaches you the fundamentals of social media advertising, from understanding briefs, to developing ideas, all the way to the launch. Learn to develop a social advertising campaign for a brand of your choice from start to finish with her as your guide. Are you ready to create ads that have a positive impact on the world?
What will you learn in this online course?
11 lessons & 18 downloads
- 94% positive reviews (35)
- 1,487 students
- 11 lessons (1h 22m)
- 18 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a comprehensive social media campaign for a brand from the initial brief to the final pitch deck.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in pursuing a career in advertising and learning to develop powerful brand campaigns.
Requirements and materials
No previous experience is required.
In terms of materials, you will need access to a device with Google Docs, and PowerPoint or Keynote.
Reviews
A course by Rebecca Rowntree
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Basics
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Social Media Advertising
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The Secrets for a Good Advertising Campaign
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What Makes Social So Interesting?
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U3
How to Get To the Big Idea
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Picking the Brief Apart
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Research
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The Big Idea
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Writing Up Your Idea
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The Final Campaign
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U4
Extras
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Working with Influencers
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FP
Final project
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Creative Direction for Social Media Campaigns
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
fasdell18
Recomendado, muy preciso y con la información justa y necesaria
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princzita_caro
Excelente, fácil de entender.
Totalmente recomendado.
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andrea_goodson
I started the course with the intention of learning how to approach social media campaign and various touch points, which this course does brilliantly. However, the value add is much larger... Rebecca teaches some of the common essentials to any creative project including how to read and write a creative brief, how to get to the big idea, and other essentials. She explains this so distinctly and simply, that one walks away with clear and measured growth as an art director and designer!
vanessaborboa_freud
Love it, very straight forward
kerrydeguzmankettle
I think this is a great course for those who are looking to bring creative direction to social media. The course is straight forward about how you will do it. It will also give you a glimpse of the overview of the pipeline so you will understand the whole picture of how agencies are doing it. Just take note that this is creative direction specializing in social media, not focused on creative direction only. It is your responsibility to know what you need.