Growth Marketing Strategies
A course by Rose Rivera Reyna , Growth & Marketing Manager
Develop Growth Marketing strategies and grow your business.
Develop Growth Marketing strategies and grow your business.
Discover the exciting world of growth marketing and how this methodology can boost your business growth in an accelerated and sustainable way. Learn to identify opportunities, design effective strategies and measure results at each stage of the AAARRR funnel. With a focus on data analysis and creativity, this course will lead you to understand how to acquire, activate and retain customers while generating revenue and promoting referrals. Dive into key concepts such as Product Market Fit and Growth Mindset, essential for any marketing professional looking to adapt to the challenges of today's digital environment.
You'll learn the differences between growth hacking and growth marketing, and how to apply innovative techniques to maximize the performance of your campaigns. In addition, you'll develop a personalized strategy for your business, identifying priorities and key metrics. Explore tools and resources that will allow you to optimize each stage of the process, from creating buyer personas to implementing retargeting campaigns. Open the doors to a world full of possibilities to take your project to the next level, using techniques that have transformed the digital marketing landscape.
What will you learn in this online course?
14 lessons & 18 downloads
- 101 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Students will develop a customized growth marketing strategy for their business. They will learn how to define the buyer persona, customize the AAARRR funnel with key metrics, and prioritize areas of improvement for sustainable and measurable growth.
Who is this online course for?
Entrepreneurs, marketing professionals, business students looking to implement innovative strategies to boost the growth of their projects or companies. Ideal for those interested in learning analytical and creative techniques in the field of digital marketing and customer retention.
Requirements and materials
No extensive prior knowledge is required, but it is advisable to have basic digital marketing concepts. You need a computer with an internet connection and a desire to learn. A basic approach and access to digital tools make the process easier.
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Growth Marketing Fundamentals
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Growth Hacking vs Growth Marketing
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When to start doing Growth
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Growth mindset
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U3
Development of the Growth Marketing funnel
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Introduction to the AAARRR Funnel
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Buyer persona and awareness
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Acquisition
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Activation
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Retention
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Revenue
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Referral
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U4
Business case: Line
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Customizing the Line funnel
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Growth marketing team
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FP
Final project
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Growth Marketing Strategies
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
