Creative Strategy for Advertising
A course by Laura Visco , Creative Leader
Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience
Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience
“I love making campaigns that move people, and truly believe that brands can have a positive impact in society.”
Laura Visco is a multiple award-winning creative leader in the advertising industry. Her first job advertising job came when she was just 19 years old, and she has since worked on successful campaigns for household names like The Coca-Cola Company, Bumble, and AXE.
In this online course, Laura reveals her process for developing creative advertising strategies that cut through the noise. Learn how to turn briefs into innovative, well-executed campaigns while honing your personal style, and creating a presentation deck.
What will you learn in this online course?
11 lessons & 14 downloads
- 100% positive reviews (21)
- 935 students
- 11 lessons (1h 14m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Produce a creative strategy presentation for a product or service of your choice.
Who is this online course for?
This course is for anyone who wants to develop their understanding of advertising strategy.
Requirements and materials
A basic knowledge of advertising is recommended.
Reviews
A course by Laura Visco
Laura Visco is a multi-award-winning creative leader in the advertising industry. Her first advertising job came when she was just 19 years old, and she has since spent time working in her native Buenos Aires, Amsterdam, and London where she is currently based.
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
Content
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U1
Introduction
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About Me
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Influences
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U2
The Creative Strategy
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Creativity Is Personal
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What Is Creative Strategy?
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Gaining Perspective
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U3
Focusing on the What
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Finding an Insight
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Finding a Tension
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Putting It All Together
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U4
Thinking About the How
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Defining a Tone of Voice
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Defining the Creative Strategy
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Practical Advice for the Creative Process
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FP
Final project
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Creative Strategy for Advertising
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
jefwallican
PlusGreat course, Laura is a great mind to learn from.
nopphisit_k
I feel lucky to find this course
juanbravog27
Buen curso!
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thomas_aux
Buen curso
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nicky_heep
O curso é muito completo e claro. Estou começando agora nessa área e foi muito útil pois consegui ter uma estrutura para criar campanhas do zero.
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