Fundamentals of Memorable Brand Naming
A course by Rob Meyerson , Brand Consultant
Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values
Combine creativity and analytical thinking to come up with brand names that are distinctive and express a company's values
Successful branding starts with a strong name, and coming up with that name requires a careful balance of creativity and analytical thinking. Branding consultant and professional namer Rob Meyerson runs his own consultancy and has worked with clients around the world including Adobe and Disney. He’s also written a book, Brand Naming, in which he shares his expertise.
In this online course, Rob teaches you the process behind generating memorable brand names. Discover the fundamental elements to consider as part of your creative process, and learn to help brands stand out through innovative naming. What’s in a brand name? Everything! Choose yours and watch your business grow.
What will you learn in this online course?
14 lessons & 28 downloads
- 99% positive reviews (88)
- 3,413 students
- 14 lessons (2h 20m)
- 28 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a ready-to-share naming presentation filled with brand name ideas for a company, product, or service of your choice.
Projects by course students
![[Re]Naming Project Presentation. Br, ing, Identit, Creative Consulting, Design Management, and Naming project by Paulo Nannini - 09.21.2022](https://cdn.domestika.org/c_fill,dpr_2.0,f_auto,h_210,pg_1,t_base_params,w_210/v1663795053/project-covers/001/499/952/1499952-original.?1663795053)
Who is this online course for?
This course is for anyone with an interest in learning to create memorable names for brands or products from scratch.
Requirements and materials
A basic understanding of branding is beneficial, but not required.
In terms of materials, you will need access to a word processor, spreadsheet, and presentation software like Microsoft Word, Excel, and PowerPoint.
Reviews
A course by Rob Meyerson
Rob Meyerson is a brand consultant and professional namer based in San Francisco. He was studying for a Ph.D. in cognitive science when he realized that a career as an academic wasn’t for him. Through a friend, he was introduced to global brand consultancy Interbrand where he was given the opportunity to work on a brand naming assignment, which kickstarted his passion for the creative process.
Since then, Rob has worked as the global head of naming at HP and collaborated with brands including Adobe, Disney, GE, and John Deere across the U.S., China, Southeast Asia, and Europe. He has written a book on his expertise called Brand Naming, hosts the podcast How Brands Are Built and has written about branding and naming for Entrepreneur, Business Insider, The Guardian, and more. He also runs his own independent brand strategy and identity consultancy, Heirloom.
Content
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U1
Introduction
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About Me
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Influences
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U2
Brand Naming Basics
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Why the Name Matters
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What Makes a Good Brand Name
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Types of Brand Names
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Overview of the Naming Process
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U3
Generating Names
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The Naming Brief
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Basic Name Generation
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Further Research
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U4
Getting to a Final Name
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Shortlisting and Screening 1
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Shortlisting and Screening 2
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The Naming Presentation
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U5
Epilogue
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Finalizing and Launching the Name
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Final Thoughts and Tips
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FP
Final project
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Fundamentals of Memorable Brand Naming
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
vangeka
Me ha impactado. Aún cuando tenía el conocimiento sobre desarrollo de marca desde el área de la comunicación visual, he aprendido muchas cosas sobre la importancia de la planeación y elección de un buen naming.
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lordmariagorn
Muy buen curso. Se aprenden algunas cosas nuevas, y otras técnicas interesantes. Algunas cosas que uno asumía estaban bien, se me confirmaron con el profesional.
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xadidjajuraeva
PlusI entered Naming through this course. Thanks for the quality and accuracy
la_escudero_
Sinceramente me ha decepcionado un poco... Es cierto que he aprendido ciertas cosas, pero se podrían haber resumido en un vídeo de 20 minutos (la mayoría del curso consiste en ver al profesor realizando un ejemplo de naming muy concreto). He echado en falta más elementos creativos e incluso sobre psicología de las palabras para poder crear un buen naming; así como haber dedicado más tiempo a entender el trabajo previo de brief de naming.
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aragrafixdesigns
Awesome is an understatement!