Visual identity Design for Businesses
A course by Atolón de Mororoa, Designer
Design a unique visual identity. Learn how to choose the appropriate channels and platforms. Explore concepts and design elements.
In this course, Diego Fernández will guide you in creating unique visual identities, exploring how aesthetics and concepts can reflect the essence of each client in a unique way.
Through a practical and conversational approach, we will address how the direct and personal relationship with the client enhances the creative process.
It will teach you to gather essential information informally and transform it into visual ideas that stand out in their environment. The content of the course covers from the initial conceptualization to the execution of differentiated graphic solutions, without depending exclusively on logo design.
What will you learn in this online course?
11 lessons & 36 downloads
What's included in this course?
To begin, you will discover how to establish an effective first contact with clients, using communication techniques that transcend traditional briefs and encourage open and creative dialogue.
Next, you will learn to translate the conversations and data collected into concepts and visual elements that will form the basis of your projects. Next, I'll teach you how to extend these concepts to a variety of graphic applications, ensuring that each visual identity is consistent and appropriate for the client.
Finally, you will develop skills to present your ideas effectively, preparing yourself to receive constructive feedback and make adjustments that improve your work.
- 100% positive reviews (1)
- 575 students
- 11 lessons (44m)
- 36 additional resources (27 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe Photoshop
Google SheetsWhat is this course's project?
The final project consists of designing a complete visual identity for a real or fictional client.
Through this project, you will apply step by step everything you learned during the course, from the initial research to the final design presentation.
Who is this online course for?
Designed for graphic designers and visual creatives looking to deepen their skill in creating complete, personalized visual identities.
It is ideal for those who already have a basic knowledge of using tools such as Illustrator and Photoshop and wish to expand their ability to work conceptually and practically with clients.
Requirements and materials
To participate in this course, it is essential to have prior knowledge of graphic design and basic use of design software such as Illustrator and Photoshop.
It is recommended to have materials on hand to sketch ideas and perform visual tests.
Reviews
Atolón de Mororoa
A course by Atolón de Mororoa
Diego Fernández is co-founder and director of Atolón de Mororoa, a renowned graphic design studio located in Uruguay. With over a decade of experience in the field, he has collaborated on a variety of projects including visual identities, illustrations, and editorial design, among others.
His design approach is deeply human and is based on close and personal communication with each client, always seeking visual solutions that are distinguished and effectively communicate the essence of the project. Diego also shares his experience as a teacher in the Bachelor of Visual Communication Design at the University of the Republic, promoting a new generation of creative designers.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Why do we do what we do?
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The search
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Close relationships
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Know the project
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U3
Project development
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Three steps towards an idea
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Identities from a piece
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From idea to image
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Develop the project
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U4
Tell our process
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How to tell your ideas
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Possible scenarios and how to proceed
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FP
Final project
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Visual identity design for business
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to analyze brands, develop visual concepts, design logos, packaging, posters, and original illustrations, as well as manage creative processes and client presentations using tools like Illustrator and graphic experimentation techniques.
The course is designed for those with basic graphic design knowledge—perfect for intermediate learners wanting to deepen their skills in visual identity creation and applied creative processes.
You’ll need basic graphic design skills, access to Adobe Illustrator, and a willingness to experiment with graphic resources, illustration, and visual composition.
Mainly Adobe Illustrator, plus materials for manual sketching, digital resources, internet access, and visual references to inspire and fuel experimentation.
You’ll learn to analyze keywords, link ideas to images, play with typography, color, and layout until you create coherent, brand-representative visual proposals.
You’ll be able to create original logos, complete visual identities, packaging, illustrated posters, album art, branding for bookstores, and creative concepts for brands and cultural projects.
You’ll learn how to manage meetings, take notes, define project scope, present proposals, and adapt your work based on feedback to ensure clear communication and results that match the client’s vision.
Adobe Illustrator
Adobe Photoshop
Google Sheets
Un curso muy interesante, con una perspectiva del oficio diferente.
Muy recomendado