Visual Product Content and Creative Direction for Social Media
A course by DOMA 02 , Creative Directors

This visual product content and creative direction course covers everything from ideation to production. Produce high-quality content for your audience.
In this course, Fábio Lamounier and Rodrigo Ladeira, the creative force behind DOMA, share their unique and deeply artistic approach to social media video production.
With a distinguished career in the audiovisual world, where they have fused art with humor and diversity to create memorable content for renowned brands and personal projects, this dynamic duo guides you through the process of creating content that resonates and lasts.
From the development of original ideas to visual and technical realization, you will learn how to build captivating visual narratives that stand out in the vast sea of digital content, always maintaining a polished aesthetic and ethical message.
What will you learn in this online course?
14 lessons & 13 downloads
- 100% positive reviews (2)
- 452 students
- 14 lessons (1h 57m)
- 13 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
The final project consists of the creation of a series of three videos for social networks. These should reflect your ability to tell stories through images and sounds, combining your visual identity with attractive narratives.
Who is this online course for?
This course is designed for creatives, visual communicators and anyone interested in exploring the world of audiovisual production with a fresh and original approach. It is ideal for those looking to add depth, humor and diversity to their video creations, expanding their narrative and technical skills in the digital realm.
Requirements and materials
It is advisable to have basic knowledge of using video cameras or smartphones capable of recording in high quality, as well as access to video editing software, which will make it easier to follow the instructions and carry out the proposed projects.
Reviews

DOMA 02
A course by DOMA 02
Fábio Lamounier and Rodrigo Ladeira are the innovators behind DOMA 02, a studio recognized for its creative direction in audiovisual projects. With over a decade of experience collaborating, this duo has left their mark on the industry with a distinctive style that combines art, humor and cultural diversity.
They have worked with renowned brands such as Budweiser and Guaraná Antártida, in addition to having been awarded for their artistic collaboration in music and film.
Her unique approach has not only captured the public's attention but has also generated important dialogue about inclusion and creative expression in the audiovisual field.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Pre-production
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Authorial project vs. commissioned project
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Brainstorming and idea research
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Project development
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Executive production, art and objects
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U3
The filming process
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Space Organization
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Checklist
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Lighting, framing and set design
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A filmagem
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U4
Post-production
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Decupagem
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Sound Trilha
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Montagem
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Finalizing the file
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FP
Final project
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Product Photography: Creating the Set Design
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is perfect for professionals and students in audiovisual, photography, and communication who want to develop their unique style, create creative projects, and enhance art direction in photo and video.
Advanced experience isn’t required, but basic knowledge of photography, video, or audiovisual production will help you get the most out of the lessons.
It’s recommended to have a camera (professional or smartphone), access to editing software, and basic materials for setting up scenes, like lights and props.
You’ll learn how to craft a striking visual style, build moodboards, direct models, set up scenes, use creative references, and plan and finalize videos and photos for portfolios and social media.
Yes, the course covers everything from brainstorming to completing photo and video series, focusing on creating original projects that strengthen your portfolio.
The course introduces techniques and references for applying maximalism, surrealism, nonlinear storytelling, and humor in photographic and audiovisual compositions.
Yes, you’ll explore strategies to adapt your personal style, create commissioned projects, and tailor visual proposals to client needs.
Ótimo para quem quer explorar a criatividade, mas não sabe de onde começar. Muito bom meninosss! Arrasaram
Lo que he visto hasta ahora me gusta, esta bien explicado, dan buenas ideas y en general me gusta, lo recomiendo, gracias!