Art Direction and Illustration for Advertising
A course by Typewear , Design Studio
Learn to structure, develop, and present a creative brand campaign
Learn to structure, develop, and present a creative brand campaign
At Typewear–a Mexican illustration, design, and creativity studio–they are convinced that the secret of a good advertising campaign lies in having a powerful idea but, above all, telling it in an unexpected and effective way through powerful visuals. Typewear has developed a strategy that has led it to work with clients such as Nike, Adobe, Ferrero Rocher, and Corona, among others. In this online course, they teach you what this methodology consists of.
Alongside this creative team, learn to develop an effective methodology to structure, develop, and present an advertising campaign.
What will you learn in this online course?
16 lessons & 23 downloads
- 99% positive reviews (103)
- 2,800 students
- 16 lessons (3h 9m)
- 23 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Based mainly on illustration, create an advertising campaign for a consumer brand and develop it fully: from the reception of the brief to the production of graphic and visual material.
Projects by course students
Who is this online course for?
Designers, illustrators, creatives, publicists, and anyone interested in discovering and improving their creative processes.
Requirements and materials
Basic knowledge of Photoshop and Illustrator is required. Regarding the materials, you need a computer with these programs installed.
Reviews
Typewear is a design studio, made up of Andrei Bengoa, Iván del Río, Miguel Román, and David Flores, and founded in 2009. Together they have developed identity creation, editorial, and art direction projects for brands such as Nike, Coca-Cola, Corona, E-Pura, Editorial Santillana, Krispy Kreme, and Elemental solutions, among others. They focus mainly on typography and illustration, giving special importance to the strength of the images in all their campaigns.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Ideorama
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Mr. White (brief + context)
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Insight
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General structure (concept + value proposal)
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U3
Do the magic
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Moodboard
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Color palettes
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Digital Mashup V1 (typographic master) - Part 1
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Digital Mashup V1 (typographic master) - Part 2
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Sketch before flying - Part 1
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Sketch before flying - Part 2
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Digital Mashup V2 (character design)
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Digital Mashup V3 (visual master)
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U4
Epic storytelling
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Offline - online correspondence
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General presentation of the campaign
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Project publication on digital platforms
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FP
Final project
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Art direction and illustration for advertising
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
holovemin93
Such a helpful courses, thanks a lot!
stefanie.lagos
buenisimo, lo podre en practica en los trabajos de la universidad
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jonescreativefix
Increible taller <3 muchas gracias!
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brunalclemos
o curso é ótimo, achei a metodologia incrível. É claro e envolvente!
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peter255
Está muy interesante la metodología de Typewear, y como te van indicando los diferentes procesos que implementan para llegar al objetivo planteado.
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