Introduction to CRO: Optimize an E-commerce
A course by Jorge Hernández LosaDigital Marketing Specialist
A course by Jorge Hernández Losa, Digital Marketing Specialist
Learn techniques to boost conversion rates for an online store and increase its sales and subscribers
Are you familiar with what CRO is? Want to turn users into real customers? In this online course, digital marketing specialist Jorge Hernández shows you how to increase an e-commerce's revenue with virtually no investment.
CRO, or conversion rate optimization, is a set of tools and processes aimed at understanding and empathizing with users to find friction points in their experience and smooth them out with practical solutions. Throughout the course, Jorge teaches you the fundamentals of CRO, from website analytics to heat maps and surveys.
What will you learn in this online course?
18 lessons & 24 downloads
Pillars that encompasses the CRO
6 minutes, 43 seconds
From orientation to performance
7 minutes, 26 seconds
The user at the center of the design
7 minutes, 57 seconds
Testing Basics
14 minutes, 39 seconds
Conversion goals
3 minutes, 47 seconds
The tools
3 minutes, 56 seconds
What's included in this course?
Jorge Hernández opens the course by telling you about who he is, what his profession is all about, and where he currently works. He also shares the companies that have shaped his views on digital marketing.
Next, learn what CRO is and why it's an essential practice in the digital marketing world. Jorge explains why providing a personalized, user-centric experience is key for maximizing conversions before teaching you about the basics of testing and its role in optimizing an e-commerce.
Move on to laying the groundwork for your strategy by setting clear conversion objectives. Then, configure the platforms you want to use based on those objectives and discover some tools that can help you better understand your users and their needs.
Now it's time to implement your CRO plan step by step. Jorge shows you how to leverage the insights from your analytics to identify opportunities for improvement and come up with a list of hypotheses to choose from for an A/B test.
After running your test, analyze the results, what worked and what didn't, and why. Round out the course by learning how to transform your conclusions into actionable items and about best practices you can apply in future projects.
What is this course's project?
Optimize a real e-commerce by running an A/B test, from setting objectives to interpreting your results.
Projects by course students
Who is this online course for?
Anyone managing an e-commerce as well as designers, analysts, and digital marketing enthusiasts.
Requirements and materials
To take this course, you need:
⦁ An understanding of web design, analytics, or digital marketing ⦁ An e-commerce to optimize ⦁ A spreadsheet program ⦁ Google Analytics installed on your computer ⦁ A design program like Figma
Reviews
- 1 year ago
Me encanta la metodología, además los ejemplos son super claros, me parece que aún muy vigentes, estaría interesante ver casos para ecommerce muy grandes que tienen retos de escalar los negocios en un punto de madurez importante.
- 2 years ago
Interesante para conocer un poco sobre CRO, aunque desactualizado.
- 2 years ago
Muy bueno!!
- 2 years ago
El curso está muy desactualizado, es muy redundante y genérico. No sirve para aprender mucho de CRO propiamente tal más que en gestiones.
- 2 years ago
Curso desactualizado, la mayor parte de lo que explica no sirve, ya que Google Optimazer, ha desaparecido.
While some only see numbers, for Jorge, data are the key to finding friction points in users' experiences. Throughout his career, he has put many of the industry-leading tools to the test, using platforms like Adobe Target, Adobe Analytics, Google Optimize, Google Analytics, Optimizely, Oracle Maxymiser, AB Tasty, and more.
Content
- U1
Introduction
- About Me
- Influences
- U2
What is CRO?
- Pillars that encompasses the CRO
- From orientation to performance
- The user at the center of the design
- Testing Basics
- U3
Optimizing the strategy
- Conversion goals
- The tools
- Meet the users
- U4
CRO methodology
- Technological implementation
- Strategy
- Analytics Immersion
- Set of hypotheses
- Activate hypotheses 1
- Activate hypotheses 2
- U5
Analysis of results
- Post Test Calculator
- Interpret the results
- Actionable items
- FP
Final project
- Introduction to CRO: Optimize an E-commerce
What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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FAQs
CRO (Conversion Rate Optimization) is a method to increase the percentage of visitors who take a desired action on your website. You’ll learn techniques and tools to boost sales, generate leads, and enhance the user experience in e-commerce.
Yes, this is an intermediate-level course designed for those with basic digital marketing knowledge who want to deepen their skills in conversion optimization and user experience.
You only need basic digital marketing knowledge and access to a website or e-commerce platform to apply the concepts. No programming skills are required, though familiarity with tools like Google Analytics is recommended.
You’ll learn how to design A/B tests, analyze user data, optimize landing pages, implement tools like Google Analytics and Google Optimize, identify friction points, and improve conversions on e-commerce sites and websites.
The course uses Google Analytics, Google Optimize, heatmaps, WordPress plugins, and free digital design tools to implement and measure conversion improvements.
Yes, the course reviews success stories and optimization practices on leading platforms like Amazon, Booking, and marketplaces to understand how they apply CRO and enhance user experience.
Yes, you’ll learn how to design and structure landing pages focused on conversion and how to use them in digital marketing campaigns, including best practices and how to eliminate leak points.